investment
Banks Europe Lending Partnerships

ETFmatic and Aion Bank Offer Investment-as-a-Service to European Firms

Robo-advisory wealth management platform ETFmatic and European digital bank Aion Bank are offering an end-to-end investment solution to European companies as part of a mission to make global investing accessible to everyone through the brands they trust.

In 2021, Aion Bank acquired ETFmatic to help grow the company’s partner solution business. Backed with Aion Bank’s banking licence with additional branch licences in Poland, Germany and Sweden; ETFmatic can now provide its solution in 32 countries across Europe.

ETFmatic offers an API-based turnkey investment solution that can integrate into any bank or fintech’s existing ecosystem. ETF portfolios can be bespoke to client needs and include portfolios with exposure to global equities and local government bonds from providers including BlackRock and Vanguard.

Aion Bank also partners with Vodeno to offer the entire spectrum of banking products, underpinned by Vodeno’s API-based, cloud-native platform and backed by Aion’s banking licence.

According to Karol Sadaj, chief commercial officer, ETFmatic, banks and fintechs are looking for ‘sticky’ products that can drive adoption and engagement.

Sadaj says: “Our experience is that embedded investments provide a more stable way to grow revenue, while also providing a compelling reason to communicate and engage with end users. It builds on top of the current relationship and extends it to also talk about what clients want to achieve in the future.”

ETFmatic platform

The end-to-end turnkey investment solution means that businesses can offer their customers tailored investment opportunities, matched to their individual risk profile, so that “consumers can invest with the brands they know and trust most”.

Following a questionnaire, portfolios are matched to a user’s risk profile, and automatically managed and rebalanced in order to stay aligned with the investor’s risk.

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