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Emirates Skywards Partners With Visa to Enhance Loyalty Reward Personalisation

Emirates Skywards, a loyalty programme of Emirates and flydubai, is partnering with Visa, the digital payments giant, to enable it to work on enhancing personalisation and data-driven decision-making. 

Following the partnership with Visa, Emirates Skywards hopes to work closely with co-brand issuer partners across the GCC to increase opportunities for more personalised rewards and products on co-brand card propositions.

Emirates Skywards also revealed it will work more closely with financial partners across the region, thanks to the Visa collaboration. Members will also benefit from enhanced travel opportunities through the optimised use of data, technology, and resources.

Nejib Ben Khedher, divisional senior vice president of Emirates Skywards
Nejib Ben Khedher, divisional senior vice president of Emirates Skywards

Nejib Ben Khedher, divisional senior vice president of Emirates Skywards, commented: “We’re excited to announce this landmark partnership with Visa – a strategic agreement which will unlock incremental value for our loyal members across the GCC and will tighten our collaboration with our banking partners in the region.

“This agreement is a major milestone for Emirates Skywards as it continues to lead the industry with innovative digital-first products and experiences.”

Emirates Skywards and Visa co-branded cardholders can look forward to exclusive offers including accelerating miles-earning opportunities; customised promotions; and other experiences tailored to member preferences.

Saeeda Jaffar, senior vice president and group country manager for GCC at Visa, also added: “This multi-year exclusive deal with one of the largest of its kind worldwide and the largest in scale in the region, is a testament to Visa’s global leadership in travel co-brands and a significant milestone in our journey to enhance the payment experience for travellers worldwide.

“Here in the UAE, our Global Travel Intentions study revealed that 70 per cent of outbound travellers consider digital payments integral to a secure and rewarding travel experience.

“This large-scale partnership is a step towards fulfilling that need and we are thrilled with this opportunity to work with Emirates in bringing new experiences to Visa cardholders in the UAE and GCC.”


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