EmbedĀ has confirmed its attendance at IAAPA Expo Europe, due to take place in London next month, where the cashless solutions provider will showcase some of its newest innovations.Ā
The amusement, entertainment and leisure industries can transition to cashless by adopting Embed’s solutions, which specifically cater to family entertainment centre (FEC) businesses.
According to Allied Market Research, the UK market for family/indoor entertainment centres is forecast to reach $1,755.06million in the next five, growing at a CAGR of 12.8 per cent from 2020 to 2027.
Likewise, the size of the FEC equipment market in Europe is expected to reach $755.03million by the end of 2025.
The company has confirmed that it will attend London’s IAAPA Expo Europe show, taking place between 13 to 15 September, where it will demonstrate its latest solutions.
Attendees can expect to see the company’s new ‘KIOSK+’ in action, alongside its integrated cloud-based software solution ‘TOOLKIT’, the ‘smartTOUCH’ arcade debit game card reader and the range of wearables and game cards from its ‘Bling Trunk’.
The ‘Breakaway Game Card’ is also expected to make its European debut; combining traditional game cards and wearable media.
After its launch in June 2022, ‘EVENTS’, the newest addition to Embedās suite, will be introduced to Europe, the Middle East and Africa (EMEA) region; where the company has deep ties.
“For a region rich in tradition that still includes regular use of physical currencies in daily transactions, we are in a position to be partners for those who are ready to take a plunge into the era of digitalisation and cashless through the use of Embedās tech of transformation,ā comments Renee Welsh, the company’s CEO.
The new publishing-to-payment events marketing platform syncs to customersā calendars in an attempt to drive revenue and foot traffic while generating event traction and conversion.
