Dubai International Financial Centre's Fintech Hive - Investor Day and Other News by Richie Santosdiaz for The FinTech Times
Fintech Middle East & Africa

DIFC Provides Tradeling With Opportunity to Strengthen MENAs B2B Digital Ecosystem

Dubai International Financial Centre (DIFC), a financial centre in the Middle East, Africa and South Asia (MEASA) region, has signed an agreement providing Tradeling, the hyper-growing eMarketplace focused on business-to-business (B2B) transactions in MENA, a platform to accelerate the evolution of the region’s B2B digital marketplace, in addition to nurturing local talent in the fast-growing e-commerce sector.

Tradeling will leverage DIFC’s innovation-driven companies to develop new capabilities that will enhance the digital platform’s leading position as the trusted B2B eMarketplace as well as contribute to shaping the B2B digital ecosystem. Additionally, the goals of the partnership include driving awareness of Tradeling among DIFC companies in addition to driving thought leadership on the future of finance and B2B marketplaces while helping DIFC companies effectively source projects online to reduce costs.

Arif Amiri said: “DIFC offers a vibrant platform for innovative startups and fintech companies to strengthen their regional footprint and evolve as strong success stories from the region. With its innovative approach to B2B ecommerce, Tradeling has evolved as an inspiring enterprise from Dubai. Its platform can be leveraged by DIFC companies to increase efficiency, sourcing products and services effectively online while exploring options to embed financial services in the platform.”

Muhammad Chbib added: “In a short span, DIFC transformed the financial entrepreneurial landscape of the region welcoming global businesses and talents as well as catalysed regional trade. Our partnership with DIFC is of strategic value for us to engage with DIFC-based companies and offer them our platform to expand their business footprint, especially as businesses pivot to a digital-first mindset. This is a good example of the public-private partnership model that has enabled Dubai to be home to some of the most promising startup ventures. We share the values and goals of DIFC to enhance the regional digital B2B marketplace, and as a first-mover in this space, we have the experience, insight and scale to bring new insights that will benefit all.”

The two entities will work together to research trends, opportunities and challenges in the B2B eMarketplace sector and publish reports that will benefit the business community, especially companies operating in DIFC. Contributing to the strategic mandate of DIFC to drive the future of finance and consolidate its position as the leading global financial centre in MEASA.

To meet the strategic goal of nurturing young talent for the new era in B2B ecommerce, DIFC and Tradeling will also cooperate on training and educational programmes. In this, Tradeling will benefit from the informed counsel and extensive knowledge of DIFC Academy, which has, for over a decade, catered to the needs of the financial services sector by providing a platform for top-ranked educational institutes to deliver professional development and higher education courses.


  • Polly is a journalist, content creator and general opinion holder from North Wales. She has written for a number of publications, usually hovering around the topics of fintech, tech, lifestyle and body positivity.

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