Anuscha Iqbal and Ziyaad Ahmed are the co-founders of Dubai-based Spotii
Fintech Middle East & Africa Paytech

Daman Investments PSC leads the successful capital raising for Spotii, a leading “Shop Now, Pay Later” platform in the Gulf Cooperation Council

Dubai, United Arab Emirates (UAE) – Daman Investments leads the successful fundraising for Spotii, an innovative digital payments platform focused on fashion, beauty and lifestyle brands that is already making waves across the Gulf Cooperation Council (GCC) e-commerce landscape.

Spotii has developed a trusted and inclusive way for customers to “Shop Now and Pay Later” over four equal instalments with no interest, no cost and no catch. Additionally, business owners receive several tangible benefits, including full upfront payment for their sales, larger basket sizes, improved conversion rates and fewer refunds.

As sister and brother, in addition to being founding partners, Anuscha Iqbal and Ziyaad Ahmed designed Spotii around a shared goal of helping small businesses and local brands by making their product offerings more attainable for the UAE shopping community.

Spotii’s mission is to empower customers to enjoy their shopping experience without worrying about excessive costs or hidden fees. At the same time, Spotii provides business owners with a proven and dynamic conversion strategy that also enhances customer loyalty. Spotii was designed to support the region’s e-commerce ecosystem and grow a vibrant community centred on people and trust. As more businesses gravitate online, providing an easy-to-use consumer friendly payments solution is a vital value-added service that businesses can offer their customers.

“The launch of this payments platform couldn’t have come at a better time, especially as business owners navigate the current market turbulence in order to position themselves for future success. We have been monitoring the start-up landscape for businesses that are able to traverse the current situation and would also be active contributors to the growth of the region. Spotii, as a brand and the strong team behind it, has successfully tapped into the rapidly changing consumer buying behaviour. We are confident that this product is well positioned to greatly contribute towards the fast developing fintech eco system in the GCC region” said Ahmed Khizer Khan, Chief Executive Officer of Daman Investments.

“We are extremely excited to be partnering with Daman Investments. Daman has been an active advocate of regional start-ups for decades providing long-term support and we look forward to growing Spotii together through our strategic partnership,” said Anuscha Iqbal, Chief Executive Officer of Spotii.

Spotii went live in April and already has 30+ merchants on its platform with more being added constantly. We are partnering with an innovative executive team that is already in the process of growing its offering giving consumers flexibility and easy to use solutions,” added Mahyar Ghassemi, Head of Investments & Advisory at Daman Investments.

Mahyar will join Spotii’s Board of Directors to support Spotii’s growth and geographic expansion as the business continues its expansion into Saudi Arabia and across the GCC.

Spotii is a tech-enabled payments platform where anyone can Shop Now and Pay Later with absolutely zero interest or cost. Our mission is to empower a generation to enjoy more today what they will love forever through technology, trust and inclusion.

About Spotii

Growing up during the Great Recession, we at Team Spotii observed first-hand the lasting impact of predatory finance. This inspired us to find a better way to access what we love without fear or worry of overly punitive consequences.

We imagined redefining ecommerce around trust. We imagined a vibrant, mobile and social platform for discovering new brands and experiences. We imagined an empowered community.

This is why we launched Spotii. Our vision is to build a connected, engaging and passionate experiential ecosystem across the MENA region and beyond. Join us!

Stay informed with all things Spotii: @spotiime on Instagram @spotiime on Facebook

Founded in 1998, Daman Investments is a non-banking financial services company widely recognized for its unparalleled expertise in delivering outstanding performance backed by the highest standards of transparency, governance and professionalism. Daman Investments and its group of companies have grown rapidly to be recognized as an authority in its core markets which includes the UAE and the GCC. As one of the region’s foremost investment companies with over 20 years of experience, Daman Investments offers a flexible, tailored approach from a highly specialized team with a deep understanding of the global and local markets.

About Daman Investments PSC

Known for offering innovative investment products and services to both regional and international clients, Daman provides investment management and development capital investment opportunities as well as brokerage operations through its subsidiaries. All of Daman’s operations are regulated by the Emirates Securities and Commodities Authority (SCA).

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