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Clarity AI: Unlocking the Potential of Social Impact Investment

As people become more aware of the problems we face as a society, such as climate change, impact investing has become more and more popular across the globe. This refers to investments made into companies that have the intention of contributing to social good – whether that’s reducing carbon emissions or building houses for those in need. 

Someone who is well aware of this is Rebeca Minguela, founder and CEO of Clarity AI, an end to end technology solution that optimises the societal impact of investment portfolios. Here Rebeca outlines the company’s purpose and how it plans to achieve it.

Rebeca Minguela, founder and CEO of Clarity AI

2020 has been a highly volatile and unpredictable year. The global pandemic has overshadowed everything. Its impact on countries, markets, companies and people will be felt for many years to come. It will also fundamentally change our approach to life and the way we do business.

But how can we best interpret and act on these changes? How are companies adapting to the “new normal”? Will Covid-19 actually change investment strategies in the long term? Indeed, do the growing number of investors actively seeking to increase their stakes in socially and environmentally conscious businesses have the tools they need to confidently do so?

These are the questions and challenges that inspire us at Clarity AI. I believe it’s never been more important for investors to gain accurate insights on the true impact of the companies in which they place their trust and their money. Expectations have changed and there are now significant reputational and commercial consequences for any investor who chooses to neglect what we call “societal impact”: our bespoke measurement of a company’s environmental and social impact. Impact is something that goes way beyond traditional ESG (which is based around the concept of including sustainability metrics into risk and opportunities assessment) to provide investors with a much more comprehensive and sophisticated analysis.

Historically, investors seeking to evaluate a company’s societal impact were faced with fragmented and unreliable data, inconsistent and subjective definitions and ratings, and a lack of standards and tools. It was too hard and resource-intensive to get accurate and transparent insights, so many simply gave up or settled for less. That’s what Clarity AI was built to change. We use the power of technology and AI to create the world’s most reliable technology platform on social and environmental impact.

I recognized that this idea had the power to change the world. The theory is simple: focus the world’s most powerful investors towards the companies that make the most positive difference. The challenge has always been how you provide data-driven investors with actionable insights to bring it to life.

I am naturally an optimist and I believe that companies should focus on tackling big, difficult challenges. That’s the approach we take at Clarity AI and we have grown significantly since we started the company in 2017. In the last six months, we’ve seen a significant increase in demand – including signing clients with eight times the assets under management as in the preceding period.

We are scaling up our business and expanding our network to maximise growing demand. Last month, we raised US$15 million in our latest funding round – led by Deutsche Börse and co-investor Mundi Ventures – to bring our total funding over $32 million. We are signing new strategic partnerships with the biggest players in the investment and financial services sector to further expand our reach and influence.

Ultimately our purpose is simple: to bring impact to markets and contribute to a more socially efficient allocation of capital. That’s why I’m extremely proud that our platform is enabling more investors than ever before to identify and support the companies helping to solve society’s biggest challenges. This is our way of changing the world.


  • Polly is a journalist, content creator and general opinion holder from North Wales. She has written for a number of publications, usually hovering around the topics of fintech, tech, lifestyle and body positivity.

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