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Butterfly Protocol Launches Blockchain-Based Naming System for the Decentralised Internet

Butterfly Protocol has announced the launch of its blockchain-based web naming system built for the decentralised internet. An immediate improvement, Butterfly Protocol provides an alternative to ICANN –– the centralised organisation currently responsible for web naming databases and management of the domain name system (DNS) — by offering a decentralised registry platform for top-level domains that can be purchased with cryptocurrency.

Under the control of ICANN, DNS and top-level domains are delegated to gatekeepers like GoDaddy, Google Domains, and Bluehost. With centralised control of the internet, censorship has become widespread, even in nations that purportedly support the freedom of information. Butterfly Protocol is part of the movement to confront this by building a decentralised internet.

Unlike the root name servers of ICANN’s centralised DNS, Butterfly Protocol’s Decentralised Autonomous Organisation (DAO) allows anyone to suggest, sponsor, or bid on the creation of new Top-Level Domains (TLDs) and receive a share of tokens associated with the name, which they can use to create subdomains or DApp ecosystems without third-party oversight. Beyond domain names, Butterfly allows for each domain address to be used for several unique functionalities, including cryptocurrency transactions, messaging, and social media.

“Private, secure alternatives for web browsing, search and messaging are quickly gaining traction. Decentralisation is becoming more and more attainable, but still more tools are needed to make it a reality for the masses,” said Dana Farbo, President of Butterfly Protocol. “Butterfly offers a way to own, author and secure your data, giving users infinite control. Whether you want to own your personal domain forever, or you want to create an ecosystem of DApps, Butterfly gives you the framework and flexibility to do that.”

Showcasing the decentralised and censorship-resistant qualities of the Butterfly platform, early users can acquire a .HUMAN subdomain name which can be used to publish any type of content. No person or organisation can block, censor, or cancel your subdomain. Butterfly will offer multiple clients: a browser extension to search for new domain names; a dedicated browser installed separately that always uses Butterfly and a special DNS server that serves as a bridge to the decentralised web name system.

Beyond the .HUMAN domain, owners of the native Butterfly Protocol token, BFLY, will be sponsoring other domains such as .LEARN for lifelong learning management, .REPO for GitHub type repository DApps, .DEFI for decentralised exchanges and more.


  • Polly is a journalist, content creator and general opinion holder from North Wales. She has written for a number of publications, usually hovering around the topics of fintech, tech, lifestyle and body positivity.

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