Announced on April 2nd, at the 2019 ICMA (International Card Manufacturing Association) Expo in Orlando, Florida, the ICMA have presented Burgopak with an award of excellence for their industry challenging packaging design.
Recognised industry-wide as the most renowned platform for Cards and Payments, the Elan Awards rewards recognition to the best of the best in the cards industry for innovation and world-class achievements in card design, technological advancements and exceptional consumer experience.
In the running at the Elan awards were Burgopak’s packaging designs for the Curve Metal, the MCO Visa Metal by Crypto.com, and Alan Insurance. In tough contention for first place, it was finally announced at the Elan Awards that Burgopak won an award of excellent in the category of Personalisation & Fulfilment for it’s innovative packaging designs for the MCO Visa card by Crypto.com. With it’s unique hexagonal design and powerful consumer touchpoints, represent the height of customer experience and product enhancement.
Competing with hundreds of entries from North America, MEA, Asia and Europe, Burgopak was applauded for it’s distinction in engineering advancement and commitment to quality design, launching Payments card brands to the forefront of the industry.
Burgopak was honoured amongst some of the leading brands in Cards and Payments, including winning designs from Starbucks, taking first and second finalist behind Burgopak in the category of Personalisation and Fulfilment, and the People’s choice award, as well as winning entries from Goldpac, Idemia, and American Express.
A leader in experiential packaging design, the Burgopak started life as a novel CD packaging solution, before quickly expanding into a host of other industries and product arenas. Now renowned for it’s expertise in consumer packaging for Cards Services, Banking and Fintech, Burgopak has made a name for itself as a builder in powerful and impactful connections between consumer and company.
Kris Marszalek, Co-founder and CEO of Crypto.com said, “This recognition is humbling considering the number and quality of entries. The partnership with the Burgopak team has been fantastic and the output has delighted our customers as we have begun to ship the MCO Visa Card. Hats off to the team and many thanks.”
Each innovative packaging design includes a unique patented opening mechanism that creates an exciting physical touchpoint and an unforgettable brand experience. Designed to elevate the perceived value of a payments card or product, the award-winning designs work to increase customer engagement and marketing retention, resulting in higher ROI and greater visibility in the industry and the public eye.
Working with Crypto.com has been an invigorating and memorable experience. Collaborating in close partnership we were able to combine our creativity and vision to build a packaging solution that embodies the brands philosophy in this unique and unforgettable design. Adapting our infamous telescopic design, to incorporate the symbolism and style of the product, we were able to produce a functional, and yet visually appealing brand touch point that will stay in the homes of their clients for years to come.
Rosie says “We’re thrilled to receive recognition from the coveted Elan awards. It’s so rewarding to receive praise for the team’s work. We are also excited to announce a new range of exhilarating designs soon to launch. Each will have a unique opening mechanism and enthralling unboxing.”
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