Global cryptocurrency exchange, Bitget, has announced a partnership with Turkey’s long-standing football club, Galatasaray, for the rest of the 2021-22 season. The sponsorship deal with Galatasaray will feature Bitget as its official crypto partner on multiple platforms and media assets across their football and basketball teams.
The boost in the digital asset economy has fueled the recent phenomena of crypto exchanges turning to sports sponsorships to further elevate their presence amongst the mainstream audience. The mutually-beneficial relationship allows crypto exchanges to leverage well-known sports teams to build brand awareness while allowing sports fans and crypto enthusiasts to learn about the thriving crypto space.
Sandra Lou, CEO of Bitget, shares, “We are extremely pleased to be announcing this partnership with Galatasaray, a leading Turkish sports club with a dedicated history. Turkey has demonstrated significant interest in the crypto sector and we look forward to growing our community in this market as we continue to lead educational and knowledge sharing opportunities within the space. We are always keen to partner with like-minded partners to continue to grow the blockchain ecosystem and bring value to our users.”
Founded in 1905, Galatasaray is a team with strong history and roots in the city of Istanbul, Turkey. Galatasaray is one of the three teams that has been partaking in Süper Lig since 1959 and is the only club with the rare record of winning the Süper Lig, the Turkish Cup, and the UEFA Cup in a single season.
Galatasaray Vice President, Bikem Kanık said in a statement, “We are proud to announce our sponsorship agreement with Bitget. Galatasaray have been working hard to find a crypto exchange that fits our vision and we decided that Bitget as one of the world’s leading crypto companies was the right brand to enter into this mutually beneficial agreement. We look forward to working closely with them and aligning on both our visions.”
The partnership with Galatasaray was brokered by Capital Sports Media and follows Bitget’s engagement with Juventus, an Italian football giant with over 120 years of history, as well as esports teams Professional Gamers League (PGL) and Team Spirit, where the latter was the second-ever Eastern European team to become The International champions since Natus Vincere in 2011, while securing the biggest prize pool in esports history of $18 million.