Belvo, an open finance data and payments platform in Latin America, is launching its payment initiation solution under the scope of regulated open finance in Brazil, as a Central Bank-regulated entity.
The solution aims to improve the experience for companies accepting Pix payments, the instant money transfer tool that is consolidated as the most used payment method in the country, with over 26 billion operations in its two years of operation.
With this open finance payment solution, users can initiate Pix payments directly inside third-party environments with less friction than traditional Pix methods, such as QR Codes or Pix Copy Paste. These improvements ensure improved conversion rates, an optimized user experience, and fraud risk reduction.
Open finance payment initiation can be applied to several use cases. From e-commerce checkouts to collection flows (such as loan installments), replacing methods such as boletos or BolePix, for example. For these players, the model means having all the conveniences of Pix, such as low cost and immediate liquidation. It also provides better conversion rates and a safer experience, as well as full alignment with the regulatory requirements of Brazil’s Central Bank.
“We are very excited to launch our payments solution in Brazil and offer our customers a product that allows them to leverage the potential of Pix in terms of conversion and convenience,” says Albert Morales, Belvo’s general manager in Brazil. “This open finance payments solution also brings to the table an extra security layer due to its account-to-account (A2A) nature with automatic redirects, all in an optimised user experience for both customer and merchant, with less operational costs”.
Incorporating the solution
Bipa, a platform for buying and selling crypto coins, is one of the first Belvo customers to incorporate the solution. “Bipa.app has the goal to streamline the process of buying and selling Bitcoin. With Belvo’s open finance payments solution, our customers can top-up their accounts and buy Bitcoin without having to spend time in the usual Pix processes, such as Copy Paste or QR Code, and this favors their user experience in our app,” says Luiz Parreira, CEO of Bipa.
The new flow automatically redirects users to their bank accounts to initiate the Pix transaction, without the need to copy-paste or scan QR codes, which allows the transaction to be completed successfully in fewer steps. Additionally, it brings a significant increase in operational security for both client and merchant: users are required to authenticate themselves directly through their bank account, ensuring that only payments that are authorized by all parties will go through.
Transforming account-to-account payments in Latin America
After consolidating as a leading open finance platform in Latin America with its data aggregation and enrichment solutions, Belvo has recently doubled down on its bet to transform A2A payments in Latin America.
The company launched an open finance-based solution in Colombia aimed at merchants and fintechs to accept Pagos Seguros en Línea (PSE) with a better user experience. Already more than 20K companies in the country accept this A2A payment method – which is overtaking credit cards for online purchases. Now, Belvo expects to further increase its adoption.
These launches are part of Belvo’s commitment to help companies leverage open finance capabilities to connect to the main bank payment rails across Latin America. It aims to easily embed payment initiation solutions into their websites and apps with user journeys that are improved for conversion.