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Behind the Idea: Fineqia

The digital asset world, while intriguing, remains a complicated space for some investors. To help avoid difficulties, some firms simplify the process by offering a single product solution – however, this is not without its flaws.

Explaining why the use a multiple offerings is the way forward to tackle barriers to entry in the digital asset space, we sit down with Bundeep Singh Rangar, CEO of Fineqia, the digital asset business.

What problem was your company set up to solve?
Bundeep Singh Rangar, CEO, Fineqia
Bundeep Singh Rangar, CEO, Fineqia

Fineqia, the name itself being an abbreviated version of the words finance and equality, set out to make the best financial products accessible by as many investors as possible. In doing so, we promote financial inclusion and democratising the financial services industry. Such products had hitherto only been accessible to financial professionals and large investors.

Since launch, how has your company evolved?

Digital assets represent the biggest paradigm shift in the financial services industry. Digitally native, such assets are the most efficient and conducive way to transact, store and transfer value. This is as well as realising meaningful returns, in the increasingly digitised financial services industry. We pivoted our company toward the digital asset industry and acquired sizable equity interests in other companies active in this sector.

Whilst continuing with our investments in privately owned fast growing Web 3.0 companies, we are in the process of creating and launching innovative products including exchange traded notes (ETNs). These are similar to better known exchange traded funds (ETFs), and looking at opportunities to tokenise real-world assets (RWAs).

What has been the biggest challenge or most ‘tricky moment’ to overcome?

Our biggest challenge is for investors and the market to better understand our proposition. As a publicly listed company, we are seen as a proxy for investors who wish to get exposure to the digital asset industry.

Our activities involve publicly traded instruments, private companies as well as digital tokens, so we tap into value creation across the digital asset industry. That cross-spectrum exposure, however, can also be somewhat confusing for investors. By contrast, a single-product company might be easier to understand. However, it also carries a single point of failure risk that we mitigate via the diversity of our products and distributed investment portfolio.

What are your biggest achievements or ‘proudest moment’ so far?

The proudest achievement has been raising funds in this very challenging economic environment. We completed nearly $5million in financing over the past 12 months to help us build and accelerate the development of the company.

How would you describe the culture of your company?

Fineqia’s company culture is built upon a foundation of respect and fairness, emphasising trust, integrity, and fostering an innovation mindset among its employees, as well as business partners, suppliers and customers.

The core values include teamwork, collaboration and a sense of community among the workforce for positive outcomes. This culture is characterised by high employee engagement and abundant opportunities for advancement within the company, promoting personal and professional growth. Communication and transparency are key pillars, ensuring that employees are well-informed and involved in the decision-making process.

Diversity is celebrated as a source of strength, reflecting a commitment to inclusion and a wide range of perspectives. Results-driven and forward-thinking, Fineqia’s culture encourages individuals to bring their creative ideas to life, fostering an entrepreneurial spirit where employees use their innovative potential to contribute to the company’s success in the digital asset and fintech sectors.

This approach to the company culture creates a motivating and supportive environment for all team members, driving both individual and collective achievements.

What’s in store for the future?

We are focused on expanding our services and increasing brand recognition in new regions particularly those in Europe, the Middle East and Asia. We’re investing in new companies with innovative business models that incorporate blockchain and artificial intelligence (AI).

With investments in promising startups worldwide, tokenisation of assets that include intellectual property in yet largely untapped markets such as the South Asian entertainment industry, and the issuance of innovative ETNs in Europe, we will undoubtedly be seen to be innovation led authors of new industry categories.


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