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Appealing to Human Nature and Desire for Completion Inspired iSpent19’s New Fintech App

iSpent19 has announced the launch of its new money management App intended to provide UK users with a new way of monitoring and managing their money through transaction personalisation and sharing.

iSpent19 recognises that money management is a personal matter, which not only requires the “me” approach when dealing with bank transactions but should also offer people an opportunity to interact with friends and loved ones through its transaction sharing feature. Examples include couples managing joint accounts, going on holiday together with friends or university students sharing house bills. This transaction sharing feature is the first made available in the App’s dedicated Members’ Lounge.

Initially inspired by personal experience of frauds, Guang Deng (Founder and CEO) chose to help others avoid his experience by enlisting Open Banking technologies to power his mobile banking App. It quickly transpired that users could benefit in many ways from an app that offers them better visibility and control over their money. To the team at iSpent19, transaction personalisation seems the right approach to achieve these goals. They have spent the last eighteen months developing the App that will change the way money is tracked, managed and shared.

Personalised money management is designed to save time, worry and headspace. “Faced with the Digital Deluge problem, many of us feel like we’re constantly playing catch up on matters such as financial obligations in the midst of daily information overload. Perhaps you feel sometimes that you are slowly losing control? That’s because when money gives you problems, it quickly trickles into the rest of your life. It is no coincidence that we humans are not wired to leave tasks uncompleted. Having the ability to get things done there and then is therefore important to our mental wellbeing. To that end, we offer our users this practical App that helps them take quick and decisive action on bank transactions that matter to them and avoid procrastination and later problems.” says Deng.

On its launch, iSpent19 offers users several useful features including:

  1. a single place to view multiple bank and credit card accounts and a consolidated view of
    all transactions in chronological order;
  2. powerful search and filter functionalities to quickly find the transactions users care most;
  3. ability to personalise the money management journey through tagging, adding
    attachments, annotating or setting reminders to any transaction;
  4. ‘Shopping Journey’ tags – a dedicated transaction Monitoring space, and the Link
    feature, which are designed to help users stay on top of shopping deliveries, exchanges
    or refunds and visualise relations between transactions.


  • Francis is a journalist and our lead LatAm correspondent, with a BA in Classical Civilization, he has a specialist interest in North and South America.

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