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Angel One Integrates Applaud To Improve Employee Experiences

, the employee experience (EX) platform, is partnering with Angel One (formerly known as Angel Broking Limited), a listed retail stock broker in India, to help improve the company’s employee engagement.

Angel One is a technology-led financial services company that makes trading and investing in shares accessible, affordable and seamless for its clients. It enables its clients, largely Gen Z and millennials, to achieve their financial goals and dreams by providing mobile-first solutions.

The employees at Angel One will get access services with Applaud, which integrates all HR services in one place. Applaud’s software will enable Angel One employees to locate day-to-day HR-related information in less time. This will boost their productivity, overall efficiency and engagement.

Angel One is growing rapidly and wants to offer an improved EX for its new and existing employees. Applaud’s software helps streamline onboarding and offboarding experiences, using its best-practice templates to make the process smoother for all involved.

Subhash Menon, CHRO at Angel One, comments: “Just as our customers require best-in-class technology, our employees need the right tools and software. We’re also at a significant point of growth. Our mission is to become the number one fintech in India. As we continue to integrate technology across processes, Applaud is an upgrade to our current HR systems. It will enable a smooth workplace experience for our employees.”

This partnership with Angel One is a significant move for Applaud’s expansion into the APAC market, building on its footprint across the UK and US, where it works with well-known brands such as The National Trust, Experian and Advantage Solutions.

PwC enablement 

PwC, Applaud’s strategic partner, played a crucial role in securing the deal and implementing Applaud at Angel One.

Commenting on the partnership with Applaud, Chaitali Mukherjee, partner, people and organisation from PwC India, comments: “PwC’s experience-led transformation uses human-centric design and places employees at heart, leveraging technology to identify solutions that will have the biggest impact on employee experience (EX) and reinforce positive change.”

Ivan Harding, co-founder and CEO at Applaud, also comments: “The fintech  industry is fast-paced, and it requires workplace experiences that ease workloads for employees. Angel One is a great example of a fintech making this happen. We’re proud that our software is giving Angel One’s employees the headspace to focus on stellar customer experience. We hope it continues to disrupt financial services.”


  • Francis is a journalist and our lead LatAm correspondent, with a BA in Classical Civilization, he has a specialist interest in North and South America.

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