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Amazon: Digital Transformation Drive Boosts Small and Medium Businesses in India

Amazon India’s commitment to digitise 10 million Indian small and medium businesses by 2025 is on course, says the marketplace, as it launches a curated set of software solutions for bringing more businesses online.

Earlier this month, cloud platform Amazon Web Services (AWS) launched the Amazon Digital Suite on, a curated set of software solutions aimed at enabling India’s small and medium businesses (SMBs) to digitise their operations and bring their businesses online.

SMB spend on public cloud services is expected to contribute more than 29 per cent of the $7.9billion public cloud services market in India in 2024, according to an IDC report.

Running on AWS, the suite provides a broad selection of business software focused on SMBs from seven AWS Partner Network (APN) technology partners in areas, such as accounting, customer support and human resources.

Amazon Digital Suite

The suite includes payment and credit solutions from Razorpay, customer support and customer relationship management tools from Freshworks, as well as HR and payroll management solutions from greytHR. Also in the mix is tax compliance and invoicing solutions from ClearTax, accounting and productivity solutions from Zoho; e-commerce and retail order management solutions from Vinculum and digital ledger and online cataloging solutions from OkCredit.

“The Amazon Digital Suite brings the best of what AWS and Amazon offer as an affordable, simple-to-use, and value-driven package,” says Puneet Chandok, president of commercial sales, AISPL, AWS India and South Asia. “We want to ensure the power of the cloud is within the reach of SMBs, and we have built a solution that is simple to understand and deploy, and accessible to new customers.

“With the Amazon Digital Suite, SMBs can overcome the challenges of technology adoption, digitise their operations, innovate in their business, accelerate their growth, and help India prosper.”

Amazon in India

Amazon recently hailed the success of its commitment to support small businesses in the country following an investment of $1billion in 2020. Last year it pledged to digitally enable 10 million MSMEs between 2020 and 2025 as well as to support a recruitment drive.

So far, it has has digitised 2.5 million MSMEs, enabled cumulative exports worth $3billion and helped create nearly one million jobs in India. It now offers seller registration and account management services in Hindi, Tamil, Marathi and Kannada and more than 75,000 sellers have registered on the Amazon India marketplace in regional Indian languages.

A year ago it launched ‘Local Shops on Amazon’, which has grown 10 times since launch and now boasts more than 50,000 offline retailers selling on

“As the world around us is more digital than ever with the internet and technology becoming an integral part of our lives, we see a massive opportunity to empower millions of SMBs across the country and remain committed for Amazon to be a catalyst for such accelerated progress,” says Amit Agarwal, global senior vice president and country head of Amazon India.



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