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Swiss4 Selects Marqeta Platform to Power Personalised Payment Services and Future Expansion

Digital banking firm Swiss4 is leveraging a payment platform provided by Marqeta, the card issuing platform and embedded finance solutions provider, to provide real-time and personalised digital payment services for its customers.

By using the Marqeta platform, Swiss4 hopes to swiftly design and introduce novel payment features, continually enhancing the end-user experience. With Marqeta, Swiss4 reinforces its commitment to providing state-of-the-art digital financial solutions, ensuring a convenient, secure, and efficient transaction experience for its customers.

The news comes shortly after Swiss4 launched an application combining financial services and high-end lifestyle management, the first of its kind in Switzerland.

Founded in 2020, Swiss4 became one of the first companies in Switzerland to obtain a fintech licence from the Swiss Financial Market Supervisory Authority (FINMA). Swiss4 has created a financial services application, now available across Switzerland, combining a multicurrency account, payment and foreign exchange facilities, personalised lifestyle management services for organising leisure activities – travel, hospitality, gastronomy, access to prestigious cultural and sports events, recommendations for experiences, and private events for its members.

Research by financial service provider Vodeno in 2023, found that 52 per cent of 25 to 34-year-olds prefer using financial products and services from their favourite brands over traditional banks, while 50 per cent will only stay loyal to brands offering financial embedded financial products and flexible solutions like Buy Now, Pay Later (BNPL) and cashback, highlighting the growing opportunity for non-traditional finance service offerings to grow their consumer base.

Enhancing customer engagement 

“We sought out a partner that was experienced not only in the Swiss market, but also across Europe, and could support our future expansion plans when the time comes,” explained Zhina Asmei, co-founder and CEO of Swiss4. “Marqeta is a trusted solution that can meet our requirements for a flexible, scalable and personalized offering with the latest capabilities that our customers are seeking.”

Marcin Goglowski, SVP and managing director of Europe, and UK CEO at Marqeta, also commented: “With continued demand for personalised payment experiences, Marqeta has the scale, breadth and experience to serve innovative customers like Swiss4 as they reimagine financial services for the luxury market.

“We’re proud to continue our momentum in Europe and work closely with our customers to deliver payment offerings that help grow their customer base and create lasting customer engagement.”


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