Seamless North Africa 2024 event, held on 2–3 September at the Egypt International Exhibition Centre in New Cairo, brought together a wide range of professionals from the fintech, payments, banking, retail and e-commerce industries.
Its focus was on shaping the future of digital commerce and financial services across North Africa, with an emphasis on innovation and technological advancement.
Organised in partnership with prominent bodies like the League of Arab States, the Arab Federation for Digital Economy and major financial institutions such as Banque Misr and Banque de Caire, the event had significant backing.
Key sponsors included global names like Mastercard, Backbase and Geidea. The event’s participants—ranging from large corporations and SMEs to regulators and government representatives—highlighted its importance as a key networking platform in the region.
Key insights
Discussions over the two-day conference centred on the future of digital payments, fintech innovation and a changing e-commerce ecosystem. Noteworthy sessions included insights into AI’s growing influence on the financial sector, particularly its impact on banking and customer experiences.
Among the speakers was Steve Nouri, an expert in generative AI, who examined AI’s integration into financial services. Omar Elsahy, general manager of Amazon Egypt and Abdellatif Olama, CEO of Jumia Egypt, also shared their perspectives on the region’s e-commerce developments.
The event offered an array of panels and workshops, addressing trends and disruptions in retail and digital payments. Leaders like Dr. Mahmoud Khattab, CEO of B. TECH, provided valuable strategies on navigating the digital transformation in commerce, offering participants key insights on how to stay competitive in a rapidly shifting market.
But what Seamless North Africa 2024 apart was its strong focus on collaboration and partnerships, facilitating numerous networking opportunities. Industry leaders, entrepreneurs and innovators had the chance to engage in strategic discussions, foster partnerships, and explore the latest in digital commerce technologies.
The event underscored Egypt’s emerging role as a digital hub in North Africa, with ambitions to lead in fintech and e-commerce. By drawing global institutions and companies together, Seamless North Africa 2024 reaffirmed its status as a must-attend event for those seeking to drive innovation in digital payments and financial services.
The success of the event also highlighted the importance of digital transformation in fostering economic growth and inclusion in the region. The insights and collaborations that emerged from Seamless North Africa 2024 are likely to shape the digital economy across North Africa and beyond for years to come.
