Victoria’s Secret & Co, the global clothing and beauty retailer, has selected Global-e, a platform powering direct-to-consumer e-commerce, to advance its international online operations.
Victoria’s Secret is also launching an end-to-end localised shopping experience in over 100 markets worldwide in partnership with Global-e. This enables pricing and payment in each user’s local currency, alongside a variety of local and alternative payment options, guaranteed final cost of purchase, and an enhanced delivery proposition.
With support from Global-e, Victoria’s Secret hopes to bolster its e-commerce strategy in key international markets, including Canada, Germany and France, through better insights, customer experience, logistics and flexibility.
“Our team expertly managed the migration project for Victoria’s Secret, allowing the company to efficiently launch its enhanced international e-commerce setup and immediately benefit from new operational improvements,” said Matthew Merrilees, CEO of North America for Global-e. “We look forward to working closely with Victoria’s Secret and supporting their global D2C strategy, utilising our experience and data-backed knowledge working with hundreds of leading global enterprise clients.”
Global-e’s end-to-end e-commerce platform offers brands a robust solution designed to drive D2C e-commerce growth across multiple markets globally.
Global-e’s platform supports localised welcome and checkout in over 30 languages, pricing in over 100 currencies, over 150 local and alternative payment methods, tax and duty calculation and pre-payment, multiple shipping options and easy returns.
Baptiste Marchis, VP of digital international at Victoria’s Secret, commented: “We chose Global-e because of their leading technology platform, robust client management support, and deep insights drawn from the broadest client base in the industry.”
Through advanced localisation capabilities, global operations, and data-driven business intelligence models, Global-e simplifies global online selling and enables brands to offer digital consumers worldwide an optimal shopping experience, tailored to local market preferences.
