Zurich International Life Image Source: The Wall Street Journal
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Zurich International Life and 360F Come Together To Expand ZurichPro’s End-to-End Capabilities

A partnership between 360F and Zurich International Life has occurred once more, this time, to expand ZurichPro’s digital capabilities in servicing in-force policies, especially with respect to reviewing their sustainability with re-illustration functionalities.

The two companies had previously debuted ZurichPro in November 2020, digitising the entire financial planning journey to create a paperless transaction and seamlessly integrate omni-channel distribution of their insurance products.

ZurichPro currently processes close to 2,000 quotations per day, 10,000 applications per month, and connects with at least ten white-labelled digital distributors.

Simon Price, Head of Market Management Middle East, Zurich Insurance
Simon Price, Head of Market Management Middle East, Zurich Insurance

Speaking on the expansion of ZurichPro’s digital capabilities, Simon Price, Head of Market Management at Zurich in the Middle East, says: “This is another step in our digital transformation journey, allowing advisors to seamlessly service customers for both new and existing business. As the leading life insurer in the market, we are proud to be able to show the way when it comes to digital transformation, bringing direct value to both end customers and advisors.”

The new functionality leverages the modern pricing engine that 360F had built in the first launch of ZurichPro. Running on an efficient and scalable codebase, the high-performance engine was further enhanced with in-force specific versioning logic and validation.

360F also implemented product modularisation to help Zurich reduce future maintenance efforts, creating a strong business case alongside the resulting elevated customer-centricity.

Michael Gerber, CEO of 360F, added, “We are grateful to be working with the market leader in the Middle East to develop a new level of distribution skills where the focus is not only on new business but also customer centricity as the baseline for any digital journey.”



  • Tyler is a fintech journalist with specific interests in online banking and emerging AI technologies. He began his career writing with a plethora of national and international publications.

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