A year ago, global payment technology pioneer Zip Co Limited (ASX: Z1P) acquired US buy now, pay later (BNPL) platform, Quadpay. Zip is now unifying its rapidly growing global business under one name to increase brand awareness and leverage more resources to lead the future of digital, universal payment technology.
Under one global identity, Zip is investing deeply to escalate its brand awareness across 12 markets and five continents. Customers in the US can continue to split their purchases into four interest-free instalments, making use of the same flexible payment options, now with a bold new look.
“We believe Zip can become the fairest and most responsible global payments brand in the world, on the side of merchants and consumers,” said Zip Co-founder and Global CEO Larry Diamond. “Since Zip acquired Quadpay, we have experienced exceptionally strong growth in the United States. We’ve built a brand that will grow with us as we continue to expand our global footprint, and that allows us to celebrate our merchants, customers and our Zipsters, putting them at the centre of all that we do.”
Zip is democratising alternative payment options and increasing access to transparent, responsible and fair financial products through rapid expansion. The US business will leverage a $400million investment in Zip to fuel powerful brand recognition in the US, and will bring together 300+ top finance technology product experts and over 200 technical resources to drive more innovative global efficiencies to the retail industry.
“Zip brings almost a decade of experience in the trenches with merchants and retailers, and this rebrand gives us access to more resources than ever before,” said Adam Ezra, Co-CEO of Zip US. “The same payment technology solutions and drive that propelled us to global leadership and doubled our growth in the US will only accelerate under a single Zip brand, with more innovations coming soon.“
Zip has set a fintech industry standard for building transparent and flexible products that help people take control of the way they pay. With responsibility built into its DNA, Zip’s renewed brand purpose is about putting the financial well-being of its customers and merchants at the heart of everything it does, to help people take control of their financial future.
Collaborating with renowned international design agency Koto to bring the new brand purpose to life, Zip’s new logo features a bold purple, designed to stand out in the online and in-store checkout environments of Zip’s merchants. The letter ‘i’ in Zip is designed to flex and expand, forming a window in the heart of Zip’s logo, which allows it to showcase individual merchants and celebrate its customers and its people. The modernised branding is a powerful reflection of Zip’s commitment to people and partners.
“Zip’s revitalised purpose deserves a bold and fearless new look,” said Steve Brennen, Zip’s Chief Customer Officer. “We challenged Koto to create a brand with attitude and energy, that worked in all of our global markets and that will flex to support our business as it continues to grow internationally. Most importantly, it had to reflect our ongoing commitment to putting people at the heart of all that we do.”
Zip will continue its investment in building a unified global brand and driving increased business outcomes for merchants and value for customers across the Zip ecosystem. The new brand will roll out across its global operations starting mid-August 2021.
Following 12 months of rapid expansion, Zip now has a presence in 12 countries and serves more than 7.3 million customers, who can pay for their purchases in instalments, interest-free. Zip works with over 51,000 merchants around the world, allowing them to offer flexible payment terms to consumers and driving traffic to merchants’ businesses through its own channels.