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YAS Launches Hong Kongs First Passenger Microinsurance Offering

YAS Digital Limited (YAS) has announced Hong Kong’s first passenger microinsurance “RYDE with YAS” by partnership with Assicurazioni Generali S.p.A. Hong Kong Branch (Generali). With this simple on-demand passenger microinsurance solution, daily rides will be insured and protected anywhere and anytime.

Hong Kong’s high population density and traffic congestions contribute to frequent road accidents. According to the Transportation Department’s statistics, Hong Kong has an average of 44 traffic accidents per day, with a death toll of 107 per year. Apart from the road safety concerns, the loss of personal belongings frequency on public transportation such as MTR and buses while commuting is quite high with hundreds of lost items reported daily. People are frustrated by the fact that there is no insurance plan to cover something as small as a single ride.

The introduction of “RYDE with YAS” to the market provides a solution to address this issue. The on-demand microinsurance for passengers can protect customers’ each and every journey of their daily rides, covering for accidental death and disablement, accidental medical expenses as well as personal belongings.

The “RYDE with YAS” pilot run is now open for pre-registration. From now until the end of March 2021, customers who register successfully at this website will join the “RYDE with YAS” waitlist as a prelaunch user. “RYDE with YAS” will launch on YAS’s new mobile app in development, “YAS Connect”. Prelaunch users will receive a set of complimentary tickets for 10 rides valued at HK$40 on the “YAS Connect” app.

Leveraging on the advanced technology, “RYDE with YAS” could reshape the insurance landscape, enabling customers to activate on-demand protection anywhere anytime. This passenger microinsurance’s scope of coverage is extremely extensive, including public transportation ranging from buses, mini-buses, trams, cable cars, MTR, and cross-harbour ferries. It also covers private cars, taxies, Ubers as well as shuttles. Each Ticket lasts 1.5 hours (90 minutes), covering multiple rides within your trip, with a coverage amount up to HK$200,000, safeguarding against unpredictable situations during customers’ daily commute in Hong Kong.

The official launch of the YAS Connect app has yet to be announced.


  • Polly is a journalist, content creator and general opinion holder from North Wales. She has written for a number of publications, usually hovering around the topics of fintech, tech, lifestyle and body positivity.

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