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Webinar Review: Insurtech B2B and B2C with BackNine, Indeez and

The latest webinar brought to you by The Fintech Times is all about Insurtech. With the current market booming for both business and consumer, this webinar investigates the different strategies needed to compete in B2B and B2C markets.

Hosted by Adam Snyder, North American Editor for The Fintech Times the panel consisted of Mark Tattersall, Principal at BackNine, Vikas Chhariya, Founder & CEO at Indeez, and Mark Musson, Founder at

To view the webinar in full click here:

This webinar was focused on the world of insurtech. The current market is booming, which is a good thing for both business and consumer. But the real question is how do companies differentiate between B2B and B2C when building products? This webinar looks at the strategies needed to compete in both markets, from new tech adoption and statistics-driven algorithms to featuring on marketplaces and cashback incentives. This webinar will also tackle the thorny issue of insurance around the globe, and how insurtech can adapt to the regulatory concerns of each market.

Mark Tattersall is the Principal at BackNine, a boutique life insurance company behind the newly released insurtech platform Quote & Apply. Vikas Chhariya is the founder and CEO of Indeez, a company designed to enable independent work and to make sure it continues to be a growing force in society. Mark Musson is the founder at, an AI-powered practical tech company that leverages machine learning to create accurate risk models that evolve in real-time.

The discussion kicked off with Adam asking how tech-forward the insurance sector has been traditionally.

Tattersall answered by telling the panel he has been in the insurance industry for 45 years and was trained in a very traditional format. “When my son joined our agency, he told us that the way insurance has been done for the last 40 years is not the way it’s going to be done going forward. So together we started to design our first CRM, going on to develop Quote & Apply, a proprietary system that is designed to put people who aren’t necessarily in the insurance space in the market.

“Taking the old system, the way most insurance has been done in the brokerage insurance space and adapting it to a new format has been met with a resounding success so far.”

In terms of independent workers, Adam posed a question to Chhariya in regards to what the insurance landscape is like, and with the rise of the gig economy, how do you fit insurance into the tech that impacts independent workers.

Chhariya said: “If you think about Indeez and what the team has done, we’ve been working on topics such as social protection and data protection since 2015. Building on what Mark was saying, I think the insurance industry has done fairly well in leveraging tech, for example adding new data sets in or building new risk models, but it has not kept pace with acceleration in new technologies and new customer behaviours that we have seen over the last 10-15 years.

“What we are seeing is that independent workers globally comprise of anywhere between 21-33% of the workforce, and over the next 10 years that would go up to about 45-46%. With the Covid pandemic, this change is only accelerating. So, how do you empower independent workers so that they achieve their full potential? For this insurance plays a critical role, as it helps them protect their assets, maximise their health and lifestyle and helps to address the income prediction gap.”

Finally continuing the thought of utilising tech in the industry, Musson shared with the panel how algorithms and data are crucial for the future. He said: “If you try and segment insurtech you’re really looking at the first way to digitise the customer journey and are more focused on the personalised side of things. Then companies like ourselves are focused on the core inner workings of the actual insurance product itself, and that’s where the algorithms come to play.

“One of the earlier questions was how tech-forward are insurers and whether they have been left behind. And when you put it in the context of the original data science industry, where the original data scientists were actuaries, really what the evolution of tech platforms and the evolution of data science beings the power of tech back into that actuarial domain. With the application and technology, we’re able to be much finer-grained and a lot more certain about where the risk is, therefore producing a much fairer price.”

To hear more insights into the insurtech industry, watch the webinar in full here. 


  • Polly is a journalist, content creator and general opinion holder from North Wales. She has written for a number of publications, usually hovering around the topics of fintech, tech, lifestyle and body positivity.

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