Latin America (LatAm) is one of the world’s most promising markets, especially for payments. But for international companies without a local entity, LatAm may seem like an impossible market to enter. In this podcast, PayRetailers, the LatAm payment solution provider, breaks down how challenges can be overcome with a payments localisation service.
The LatAm digital payments market was worth $153billion in 2022. While this stat alone is impressive, its digital payments transaction value is predicted to more than double by 2027. However, it is not simple for external companies to enter the market. With challenges including language barriers, multiple currencies and more.
Francis Bignell, journalist and lead LatAm correspondent at The Fintech Times, sat down with LatAm experts, Patricia Rodríguez, senior account manager at PayRetailers and recently appointed chief commercial officer at PayRetailers, Philippe Laranjeiro. Together, the three discuss how PayRetailers is helping organisations unlock the true potential of the Latin American market.
Fintechs are playing a larger role in the LatAm region as the demand for alternative payment methods increases.
Analysing a variety of countries in the region individually; including Colombia, Brazil, Mexico, Guatemala and Nicaragua, this podcast highlights why localisation services matter.