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Tuya Partners With Orange Belgium to Promote IoT Smart Products in the Europe

Global IoT (Internet of things) leader Tuya Smart announced that it has partnered with Orange Belgium, one of Belgium’s largest wireless operators, to extend the reach of IoT smart products in the European market. The partnership aims to give European consumers more choice and a better user experience in the smart home.

The companies will jointly promote the connected home concept with a wide range of smart home products, including light bulbs, smart sockets, and IP cameras, connected and controlled by a brand new mobile App – Orange Smart Home – developed by the Tuya platform. The products are manufactured by Konyks, one of Tuya’s key clients in France and a Nebula project partner, and will be distributed in Orange Belgium stores starting in October 2020.

Christophe Dujardin, Chief Consumer Officer of Orange Belgium, said, “As a bold challenger, we strongly believe in the interest of bringing relevant technology at a fair price to customers, without locking them in closed environments. Our Smart Home offer, based on Tuya’s reliable platform and their App control solution, is a great way to make those kinds of new appliances accessible for a broader public and to allow customers to create their own smart home experience.”

As a global leading AIoT platform, Tuya aims to achieve interconnection of all things, instead of single products or product categories, so that users can connect with various products from different brands through an all-in-one solution.

Through the Tuya IoT Platform, users only need one app to control all categories of products simultaneously, like lighting, power, IP cameras and door locks.

Tina Yu, Tuya’s General Manager of Eurasia, said: “The European market is integral to expand our platform. Orange Belgium demonstrates strong momentum and potential in growing the IoT market as our partner in Europe. We expect that together with Orange, we can ultimately connect things to develop services to improve the safety of homes and provide consumers with more choices and a better experience when shopping for connected products.”

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  • Polly is a journalist, content creator and general opinion holder from North Wales. She has written for a number of publications, usually hovering around the topics of fintech, tech, lifestyle and body positivity.

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