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Tokenise Finds 24% of UK Adults Are Ready to Invest in Tokens in 2022

Almost a quarter of Britons are ready to invest in tokens or NFTs this year, according to a new national survey.

Tokens – a new way to access assets previously reserved for the wealthy few – are also seen as technologically secure forms of investment, according to the results of the nationally-representative survey of 2,000 people commissioned by Tokenise.

 When asked about which investments they viewed as most risky, 41% said Bitcoin, 27% company shares, 19% oil, 17% property, and 16% gold. Just 11% of respondents found tokens the riskiest form of investment.

Ease of access is also important, particularly for younger investors. When asked what contributed to their decision to buy tokens, 53% of 18–24-year-olds cited the ability to invest online or through an app.

While the survey found appetites to invest in tokens are high, market maturity takes time. Some 30% of respondents had never heard of digital assets (tokens, fractional ownership, NFTs or cryptocurrency), showing that education has some way to go in generating awareness.

Across the UK, there are big regional differences in knowledge and the appetite to invest in tokens. Some 41% of Londoners, 27% of those in the Northeast and 24% in the Southwest are keen to use, buy or trade a token in 2022. Just 4% in the Northwest and 5% in the East Midlands have heard of tokens or NFTs.

The year after ‘NFT’ was named Collins Dictionary’s word of the year, consumer interest in newer asset classes continues to grow. Tokens are emerging as a way to increase accessibility to assets previously reserved for the wealthy few – such as property, wine and art. Further driven by low-interest rates and inflation affecting traditional investment vehicles, the time might be right for tokens to take centre stage.

Mike Kessler, Tokenise Founder and Chief Executive Officer said: “Our survey pinpoints shifting attitudes towards newer digital assets. We believe that tokens are close to a critical tipping point – the ideal climate for a fully regulated exchange for security tokens to emerge.

“Crucially, this also marks the start of an exciting new era for investors who can own a piece of what they love and stand to potentially benefit financially. That’s democratising a world – of art, wine, property – that few previously had access to.”


  • Polly is a journalist, content creator and general opinion holder from North Wales. She has written for a number of publications, usually hovering around the topics of fintech, tech, lifestyle and body positivity.

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