YelloPad, a revolutionary third-generation payment terminal, has just been unveiled at Trustech.
Co-created by payment experts, Mike Ausems and Daniel Maurice-Vallerey, and backed by former deputy CEO of Visa Europe, Philippe Menier, YelloPad is a fully integrated payments and marketing platform, highly flexible for both fixed and mobile usage, indoor and outdoor, and for a wide range of industries including retail, hospitality, healthcare and loyalty. Up until now, merchants have used separate point-of-sale systems that integrate with a third-party application or device to accept payments. Now, with YelloPad, a merchant need only use one single phablet device to deliver ordering, queue busting, marketing, customer browsing and of course, payment capabilities.
Last month, Forrester released a report predicting the ways in which the customer dynamic is set to change in 2017. Among the predictions was that one-third of companies in the B2C space will begin changing their business structure to get closer to the customer and effectively compete on the basis of experiences.
Mike Ausems, co-Chief Executive Officer and co-founder of Yello, says the next generation of payment terminals will enable businesses to get closer to their customers than ever before.
“Assisted sales and the phasing out of central cashiers are the tip of the iceberg of an on-going revolution in face-to-face checkout. Payments need to be quick, simple, secure and painless leaving the sales associate free to extend their relationship with the consumer who can then engage on their own terms”
