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The 2025 Fintech Pledge Targets Cost of Living With Financial Wellbeing Programme

In a bid to offset the cost-of-living crisis, the 2025 Fintech Pledge is planning to host financial wellbeing training among other educational courses.

Created by Zopa Bank and the credit marketplace ClearScore in September 2022 as a means to cultivate financial resilience among UK consumers amid the economic downturn, the 2025 Fintech Pledge, comprising a coalition of 28 fintech members and their partners, is to now introduce a series of financial wellbeing training courses through its newfound partnership with The Money Charity.

To achieve its goal of driving 10 million consumer actions that build up financial resilience by 2025, with two million actions already reported, the coalition has launched a financial education programme. This programme will continue until December 2025 and the coalition’s founding parties will fund the first year of operation.

The agenda includes a free massive open online course (MOOC), as well as interactive workshops for smaller community groups.

The online course promotes easy learning through a modular approach to its educational agenda, through which the coalition intends to deliver practical tips and actionable insights as a way to further achieve its target of 10 million consumer actions by 2025.

Likewise, the workshops will offer a deeper, more targeted dive into building financial wellbeing and resilience for those seeking more information after completing the online course.

Membership growth

Five months after the coalition came into being, led by an ambitious target to drive financial resilience amount the UK’s hardest-hit communities, the 2025 Fintech Pledge has come along leaps and bounds since its humble formation.

Following a second wave of membership in December, which originally brought the coalition’s members to 12, there are now 28 members engaging with the initiative, a figure that includes the financial services API platform Slipstream, the lending platform Freedom Finance and appropriately, the financial coaching and education platform Claro.

Financial Wellbeing Fintech Pledge

Above all, these companies will promote a combined effort to connect consumers to platforms that make savings work harder, improve credit scores, consolidate debt and lower utility bills and household outgoing costs.

A consolidated effort

Speaking on the coalition’s recent member growth, Merve Ferrero, chief strategy officer at Zopa Bank, explains how the 2025 Fintech Pledge is now entering “its next phase with the launch of a broad financial education programme to drive more financial resilience.”

“We are thrilled to be supporting The Money Charity in this ambitious programme that will help Brits better manage their finances,” continues Ferrero, “leading to better financial outcomes for hundreds of consumers.”

Financial Wellbeing Fintech Pledge
Michelle Highman, CEO, The Money Charity

Adding to this, Michelle Highman, CEO of The Money Charity, confirms the charity’s delight to be partnering with the coalition “to reach many more people with our vital financial wellbeing training and through the development of a new and exciting online offering.”

“Now more than ever, we need to work together to reach and help as many people as possible,” adds Highman.

Justin Basini, CEO and co-founder of ClearScore, concludes with: “Our collaboration with The Money Charity and Zopa via the 2025 Fintech Pledge is delivering the right support at the right time for consumers. Financial wellbeing is critical to help people feel like they are moving forwards.”


  • Tyler is a fintech journalist with specific interests in online banking and emerging AI technologies. He began his career writing with a plethora of national and international publications.

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