80% Of Gen Z and Millennials Say Special Promotions Make Them More Loyal to a Brand Finds OnbeFrancis BignellJune 21, 2021June 21, 2021 by Francis BignellJune 21, 2021June 21, 2021The effect #socialmedia influencers have on #millennials and #GenZ consumers' buying habits has been studied and released by @payonbe. #paytech...
Deciphering the Ads: Klarna Creates Influencer Council to Create Best Practice for ASA GuidelinesGina ClarkeMarch 4, 2021March 3, 2021 by Gina ClarkeMarch 4, 2021March 3, 2021Confused by #ad or #sponsored? @Klarna is launching an influencer council to help the public figure it out. They'll use @CAP_UK guidance to form a...