Middle East companies focusing on ASEAN are positive about business growth in the region. This is according to a survey commissioned by Standard Chartered for its “Borderless Business: Middle East-ASEAN Corridor”, a strategic report that explores high-potential opportunities for cross-border growth in this corridor. All surveyed Middle East companies expect business growth over the next 12 months, with over 80 per cent of them projecting an annual increase in both revenue (82 per cent) and production (81 per cent) of over 10 per cent.
Mohamed Salama, Head, Client Coverage, Head, Corporate, Commercial & Institutional Banking (CCIB), MENA, and Head, CCIB, UAE, said: “ASEAN is a fast-growing trade bloc with increasing economic and financial influence. As Middle East countries look to diversify their economies away from oil, regional businesses are exploring new avenues of investments and ASEAN has emerged as the preferred option due to multiple regional and country-level alliances. The region provides unparalleled trade and investment prospects across various sectors such as refinery and petrochemicals, real estate and infrastructure.”
He added: “ASEAN’s focus on becoming future-ready in areas such as digital and renewable energy offers Middle East companies and investment firms’ ample opportunities to invest, develop and provide solutions to meet their sustainability goals. Given our unique global footprint, Standard Chartered has the right mix of local knowledge and expertise across all ASEAN markets to better help our clients leverage these potential opportunities and strive for continued success.”
The report also revealed that access to the large and growing ASEAN consumer market (60 per cent), access to a global market enabled by a network of Free Trade Agreements (58 per cent) and diversification of production footprint (51 per cent) are regarded as the most important drivers for expansion into the region, according to senior executives of the surveyed Middle East companies. The Regional Comprehensive Economic Partnership (RCEP) is also expected to attract more investments into the 10-nation bloc. All respondents agreed that the ratification of the RCEP agreement will lead to more investments from their company. Close to 70 per cent expect their company to increase investments by more than 50 per cent over the next 3-5 years.
Of the ASEAN markets targeted for growth, 69 per cent of survey respondents said they are focusing on expanding in Singapore to capture sales and production opportunities. This comes after the top choice of Malaysia (78 per cent) and is followed by Indonesia (67 per cent). Among the Middle East companies keen to tap Singapore for expansion opportunities, 94 per cent consider the city-state a major regional R&D / Innovation centre while 87 per cent of the surveyed executives view Singapore as a desirable hub location for regional procurement. The same number of respondents (87 per cent) agreed that Singapore is an ideal place to set up their regional sales & marketing headquarters.
The survey also showed Middle East companies recognising a wide range of risks within the region. The top three identified risks are the COVID-19 pandemic or other health crises (69 per cent), understanding of regional regulations (49 per cent) as well as geopolitical uncertainty and trade conflicts (47 per cent). Furthermore, the respondents agreed that adapting their business model to industry practices and conditions within ASEAN (64 per cent), sourcing funds and managing liquidity (56 per cent) and building relationships with suppliers and adapting supply chain logistics (51 per cent) are the most significant challenges in the next 6 to12 months.
To drive resilient and rebalanced growth in ASEAN and mitigate these risks and challenges, the survey respondents considered executing digital transformation programmes (60 per cent), driving sustainability and ESG (Environment, Social and Governance) initiatives (53 per cent) and entering new partnerships / joint ventures to increase market presence (47 per cent) as the most important areas for their companies to focus on. To support their growth, these companies said they are seeking banking partners with foreign exchange hedging and comprehensive multi-currency settlement services (64 per cent), extensive trade financing services (58 per cent), and strong cash management capabilities (53 per cent).
Rino Donosepoetro, Vice Chairman, ASEAN & President Commissioner Indonesia, Standard Chartered, said: “The Middle East and ASEAN enjoy increasingly close economic ties. In 2020 alone, Middle East companies invested $700million into ASEAN, a three-fold surge from 2017. We continue to see a growing number of opportunities for Middle East businesses in the region. Apart from being a destination for energy exports, ASEAN is emerging as a promising economic partner for Middle East companies’ expansion into growth sectors such as refining and petrochemicals, infrastructure and real-estate, renewable energy, retail and consumer goods, and digital infrastructure and services. As the only international bank with a presence in all 10 ASEAN markets, Standard Chartered is well-positioned to help our Middle East clients diversify into new non-oil sectors and leverage the tremendous opportunities the region has to offer.”