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SOFTSWISS Cancels Its Participation of ICE London in Full Support of Ukraine

Standing in solidarity with Ukraine, iGaming supplier SOFTSWISS is to send immediate financial support to the war zone through the cancellation of all of its marketing activities.

SOFTSWISS has announced a series of internal company manoeuvres in full collaboration with its sister brand BGaming to further its support of Ukraine, including the suspension of all marketing activities and the consolidation of a support fund.

Due to its campaign, the company has withdrawn its participation in ICE London, a major industry exhibition that it was due to attend next month, to divert its full attention, resources and efforts towards helping the people of Ukraine; where a proportion of the company’s workforce is located.

The company’s team, which is now over 1,000 employees strong, includes people of different nationalities, including Ukrainians. SOFTSWISS has stressed that it will continue to do everything within its power to ensure the safety of its employees throughout this humanitarian crisis. 

The company is calling on its partners and clients to join the project and make a contribution. iGaming representatives are currently offering assistance, including the delivery of humanitarian aid, civilian evacuation, support to refugees who have already crossed the border and informational support. 

Ivan Montik founder SoftSwiss
Ivan Montik

“We believe in the victory of good over evil. We are sure that all our partners are in solidarity with us and will also follow our example,” comments Ivan Montik, Founder of SOFTSWISS. “The iGaming industry can’t stay detached from the situation. We are calling industry leaders to join our initiative to support Ukraine!

As an international company with a presence in Belarus, among other countries, SOFTSWISS stresses that all attempts of discrimination based on origin and nationality are unacceptable and will not be tolerated.

“It is crucial now to differentiate between the official position of countries and actions of their politicians and the attitude of people towards these actions,” continues Montik.

“Belarus has also been fighting for independence and political freedom for many years, and the last two have been especially hard. We faced a lack of actual support from other countries who were speaking but not acting in 2020. The entire Belarusian IT industry made huge efforts to support people and democracy, and any attempts of discriminating against companies and people from this country by blocking access to international events, services, and others are unjustified. It will bring nothing but further tension and conflict. 

“From the 20th of February, Belarus is de facto occupied by Russian troops which entered the country for a planned 10-day training manoeuvre and never left the territory. There is not much that people can do in this situation, but they still support the Ukrainian people and deserve the right to be heard in Europe and worldwide. 

“Numerous Russians are now fighting against the aggressor alongside their Ukrainian colleagues and don’t deserve to be subject to discrimination. There are nearly 6.2 million Russians living in the EU today, and many of them already fear becoming deemed fascists.

“The best we can do now in our industry is to facilitate peaceful collaboration between companies of different origins and ensure that people of different nationalities can still communicate and work together. Excluding people from the iGaming community and banning them from participating in industry life because of their passports is a way of promoting hatred between nations, the thing that we’ve been trying to overcome for many decades. 

“Let’s condemn the war, but not judge the people who have been forced into it!” concluded Montik.


  • Tyler is a fintech journalist with specific interests in online banking and emerging AI technologies. He began his career writing with a plethora of national and international publications.

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