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British Bank Awards, ‘the Oscars of the Banking World’, Finalists Announced by Smart Money People

After 10 weeks of voting by consumers for their favourite banking providers, Smart Money People announced the finalists of their British Bank Awards 2021.

Run by Smart Money People, but 100% voted for by customers, the British Bank Awards have been described as ‘the Oscars of the banking world.’  The awards are given to companies that make the best products or have the hottest innovations. So far over 55,000 Smart Money People votes have been cast in this year’s round and voting continues up to 19th April.

Jacqueline Dewey, Chief Executive of Smart Money People, said, “The British Bank Awards are in their seventh year, and 2021 is shaping up to be our best yet, with record voting numbers and a great variety of firms participating.

“The financial services market remains incredibly competitive and is at the forefront of technological innovation. So, with fintech newcomers, established Bank and Building societies taking part, as well as the partners who support these companies, we can’t wait to see who emerges as winners are in 2021.

“Our voters are particularly pleased with the two new categories – best children’s financial provider and best ethical financial provider, which have attracted much interest.

“With three more weeks of voting remaining, there’s still all to play for with our finalists.”

Smart Money People Announce British Bank Awards, the Oscars of the Banking Worlds, Finalists

The Finalists

Product Specific Awards

Best Business Banking Provider – Starling Bank, Revolut, Metro Bank, Cashplus Bank, Counting Up

Best Business Finance Provider – Fleximize, Satago, Crowd2fund, CapitalRise

Best Credit Card Provider – Virgin Money, Metro Bank, Zopa, Cashplus Bank

Best Current Account Provider – Starling Bank, Triodos Bank, Monzo, Metro Bank, Cashplus Bank

Best Investments Provider – Wealthify, WiseAlpha, Primary Bid, Evestor, True Potential Investor, Nutmeg, Wombat

Best Specialist Mortgage Provider – Darlington Building Society, Ecology Building Society, Newbury Building Society, Melton Building Society, Vernon Building Society

Best Mortgage Broker – Habito, Trussle, Mojo, Loans Warehouse, Vincent Burch Mortgage Services

Best Online Trading Platform – Freetrade, Trading212, Wombat, Ziglu

Best Personal Finance App – Money Dashboard, Chip, Plum, Yolt, Snoop, OpenMoney, Moneyhub, Emma

Best Personal Loan Provider – Zopa, Metro Bank, East Sussex Credit Union

Best Savings Provider – Close Brothers Savings, Vernon Building Society, Triodos Bank, Raisin, Zopa, Ecology Building Society

Best Children’s Financial Provider – goHenry, RoosterMoney, Nimbl, Metro Bank

Best Ethical Financial Provider – Triodos Bank, Ecology Building Society, Cumberland Building Society

Category Awards

Best British Bank – Starling Bank, Monzo, NatWest, Triodos Bank, Metro Bank

Innovation of the Year – Ziglu, Currensea, Cora by NatWest, Wombat, Snoop

Best Banking App – Snoop, Starling Bank, Plum, Zopa, Emma, CountingUp

Best Newcomer – Rasin, Dozen, Wombat, Kroo

Customer Service Champion – Saffron Building Society, WiseAlpha, Vernon Building Society, Ecology Building Society

Treating Customers Fairly Champion – Saffron Building Society, Vernon Building Society, Ecology Building Society, Wombat

Best Building Society – Darlington Building Society, Dudley Building Society, Ecology Building Society, Hinckley & Rugby Building Society, Newbury Building Society, Saffron Building Society, Melton Building Society, Vernon Building Society

As voting continues, two finalists in our ‘Customer Service Champion’ and ‘Treating Customers Fairly Champion’ awards will only be announced at the awards celebration in July.

Partner Specific Awards

The Pioneer Award – Clearbank, 11:FS, Bitsul, IFX Payments, Capco, Primary Bid

RegTech Partner of the Year – DueDil, Encompass, Qomply, Know Your Customer

Technology Partner of the Year – DPR, Primary Bid, SurePay, Artesian Solutions, IBM Watson, Yobota, Truelayer

Consultancy of the Year – Capco, Synechron, 11:FS, the Savings Guru, Bitsul

Marketing Partner of the Year – Announced at Smart Money People’s awards celebration on 8th July

Consumers can also continue to vote for their favourite online financial influencer and their top personal finance journalist right up until 19th April.

What happens next

Consumers continue to vote for their favourite finalist up until 19th April, when all voting will close. Smart Money People will then announce the winners in a celebration evening on 8th July in a central London venue.


  • Francis is a journalist and our lead LatAm correspondent, with a BA in Classical Civilization, he has a specialist interest in North and South America.

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