Europe Fintech

Simplybiz and Wealthify Announce Partnership to Provide Digital Investment Option to Advisers

The SimplyBiz Group and Wealthify announced a new partnership earlier this week, with SimplyBiz members now able to access Wealthify’s online investment service to help meet client demand for digital solutions at no additional cost to the client.

Advisers clients can start investing from just £100 using Wealthify’s platform, making it an attractive option for clients who currently have small amounts to invest and are not commercially viable for advisers. Research from SimplyBiz Group’s Learning and Development events shows that 98% of advisers surveyed had clients in this category.

“Towards the end of last year, we conducted a survey of our membership which told us they viewed adoption of technology, intergenerational advice and the servicing of unprofitable clients as the biggest opportunities for their businesses,” said Richard Ardron, marketing director of The SimplyBiz Group. “Wealthify helps to embrace a number of those opportunities, and provides advisers with a simple, innovative addition to the services they can offer.”

This new service uses the SimplyBiz Group’s unique, institutional grade strategic asset allocation model and means that clients can undertake a smooth transition back to the adviser, should they need personal financial advice in the future.

Dan Giddings, business development director at Wealthify, said “Wealthify is a beautifully designed, easy-to-use investment platform that allows IFA clients to self-serve until they reach a scale that makes them commercially viable for the adviser. This is about evolving advisers’ propositions to include digital wealth management to complement their core face-to-face service. The result should be improved efficiency and improved business performance.”


  • Polly is a journalist, content creator and general opinion holder from North Wales. She has written for a number of publications, usually hovering around the topics of fintech, tech, lifestyle and body positivity.

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