SimpliFi Lune
AI Middle East & Africa Partnerships

SimpliFi and Lune Partner to Drive Data-Driven Transformation for MENAP Businesses

SimpliFi, a cards as a service (CaaS) platform for the MENA and Pakistan regions, has joined forces with Lune, a transaction data analytics company, to leverage artificial intelligence (AI) and deliver transformative outcomes for businesses.

By integrating Lune’s technologies with SimpliFi’s card issuance offering, the partnership aims to provide a unified financial data platform.

This AI collaboration will enable businesses to harness the power of data enrichment, analytics, and finance management, unlocking new growth opportunities and empowering data-driven decision-making.

Ali Sattar, founder and CEO of SimpliFi, expressed delight in partnering with Lune, an Emirati technology company nurtured locally.

“With the rapid growth in digital payments, data analytics and insights have become a critical success factor for fintech companies and businesses alike. Lune’s proprietary machine learning technology will convert raw customer payment and transaction data into valuable data insights, enabling SimpliFi to provide hyper-personalized financial services to its customers.”

Helal Tariq Lootah, co-founder of Lune, also said the collaboration enables it to provide innovative solutions to SimpliFi’s diverse customer base across various verticals.

“In our aim to enhance transaction data to be more useful, we’re delighted to be working with SimpliFi and provide its diverse customers with practical, actionable insights to drive revenue while enabling their end customers better manage their finances with the power of data.”

Lune joined Hub71 in 2022, becoming part of Abu Dhabi’s thriving tech ecosystem alongside more than 240 startups. Meanwhile, SimpliFi caters to clients across the UAE, Saudi Arabia, Bahrain, Egypt and is expanding into new markets. The partnership aims to shakeup how businesses leverage data.

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