Fintech Insights North America

SimilarWeb Report Reveals The Top Fastest Growing Digital Brands

SimilarWeb, a traffic intelligence company, has unveiled the Digital 100 Insights Report, highlighting the most significant digital strategies of 2020 and the potential impact for the year ahead. Headlining the report is SimilarWeb’s annual ranking of the fastest-growing digital brands, The Digital 100, which is composed of the top ten fastest-growing brands across ten industry categories.

“Over the last twelve months, we witnessed digital becoming the primary point of engagement for all of us — from virtual meetings, to streaming our favourite shows, to buying cars at the click of a button,” said Or Offer, CEO and founder of SimilarWeb. “The competition to be a digital leader was always fierce, but after a year like 2020, all eyes are on this race. As the best measure of the digital world, we at SimilarWeb are excited to spotlight this year’s big winners, and to follow their success in the months to come.”

The Top Ten

From Beauty to Pet Supplies and everything in between, here are the brands that clocked in at #1, by percentage growth, in each of the ten categories:

  • Apparel — BelleWholesale (+1274%)
  • Pet Supplies — The Farmer’s Dog (+384%)
  • Beauty — Youth to the People (+843%)
  • Personal Care — Tom’s of Maine (+582%)
  • Home & Garden — Outer (+873%)
  • Electronics — Upsie (+618%)
  • Right-leaning News — OAN (+148%)
  • Left-leaning News — The Intercept (+56%)
  • Travel Experiences — Getaway (+209%)
  • Fintech — Chime (+3980%)

In addition to ranking the Digital 100, the Insights Report breaks down the key digital trends of 2020. “In 2020 consumers had to adapt to a new “locked-in” lifestyle, that required them to take up new hobbies, work from home wardrobes, and even furry friends,” said Greg Malen, VP of Shopper Intelligence at SimilarWeb. “The brands that were able to grow the most over the past year focused on a strong acquisition strategy that capitalised on the fact that almost all transactions were digital.”

The Insights Report also found that the surge in online shopping and uncertain economic times has helped fuel the Buy Now Pay Later (BNPL) movement, and the number of websites offering BNPL options increased 55% over 2020. The biggest beneficiary of the BNPL craze in the US is Google Pay, which has experienced a 180% increase in the number of website installs


  • Polly is a journalist, content creator and general opinion holder from North Wales. She has written for a number of publications, usually hovering around the topics of fintech, tech, lifestyle and body positivity.

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