Commerce protection provider Signifyd launches a plug-in with built-in dynamic exemption for strong consumer authentication (SCA) management with composable commerce platform commercetools.
Signifyd’s commerce protection platform is now available on the commercetools integration marketplace enabling merchants to authorise transactions without fear of financial loss.
The plug-in, built on the principles of microservices-based, API-first, cloud-native and headless (MACH), aims to increase conversions, protect against chargebacks, improve overall customer experience and enhance operational efficiencies for merchants.
The partnership is allowing commercetools’ customers to use cloud provider services, such as sever-less functions, to host Signifyd’s commercetools connector.
The integration provides protection throughout the purchasing process — beginning with pre-authorisation protection, which declines fraudulent orders at checkout and only sends Signifyd-approved orders to the payment gateway for authorisation.
This process intends to deliver cleaner traffic from merchants to payment providers, saving authorisation fees on bad orders while improving authorisation rates, which leads to higher conversions.
Signifyd also screens an order once a payment is authorised, allowing merchants to fulfil orders approved by Signifyd, while reviewing or stopping orders that have been declined.
Finally, and critically, Signifyd performs transaction risk analysis (TRA) and identifies if an order qualifies for SCA exemption, reducing unnecessary friction at checkout and improving the conversion rate.
By eliminating fraud and abuse throughout the buying journey, Signifyd allows merchants to protect revenue and better trust their customers.
Signifyd’s support of commercetools’ merchant base incorporates its fraud protection solutions and dynamic exemption management into payment orders. Signifyd estimates that it has helped merchants approve five to nine per cent more orders.
The company’s financial guarantee against fraud and abuse also gives merchants the confidence to automate payments at scale.
Sam Dines, Signifyd’s head of financial institutions and EMEA partnerships, discusses the plug-in:
“We’re excited to be the first chargeback guarantee provider available in commercetools’ Integration Marketplace,” Dines comments.
“Merchants often lose out on revenue and customer loyalty by being overly cautious when it comes to order authorisation and approval.
“Our partnership will bring financial guarantee to commercetools’ merchants and incorporate headless, composable architecture into the Signifyd ecosystem,” he concludes.
Karlis Zemitis, global ISV partnerships manager at commercetools adds: “This partnership allows our customers to benefit from fraud prevention solutions and further enhance the e-commerce experience delivered to our clients.”
Signifyd joins commercetools’ marketplace, which serves marque brands including John Lewis, Burberry, Primark, Ulta Beauty and Sephora.