North America Paytech Trending

Signifyd Launches New Solution to Tackle Payment Service Provider Pain Points

Signifyd, the digital commerce protection provider, has launched Fearless Payments for payment providers: a suite of innovative solutions that empowers payment service providers (PSPs) to significantly increase authorisation rates while lowering their operating costs and providing their customers with a full financial guarantee against all types of chargebacks.

Fearless Payments arms payment service providers with Signifyd technology that sets them apart from their competitors and unlocks significant additional revenue for their customers by boosting order approval rates by five per cent to nine per cent. Precisely optimising payments is the next frontier in digital commerce.

The launch of Fearless Payments moves Signifyd squarely into serving the financial services sector, bringing to the segment the largest enterprise commerce network outside of Amazon and the transaction intelligence that comes with that magnitude of scale. The new solution repairs the data disconnect that has historically meant good orders are declined for fear of fraud.

“Fearless Payments enables payment service providers to better serve their merchants by boosting their solutions and their transaction intelligence with Signifyd’s vast commerce network of thousands of merchants and leading machine learning decisioning capabilities,” Signifyd vice president of product Gayathri Somanath said.

Historically, key players in the payments infrastructure made decisions with obscured visibility, relying on limited silos of data. Fearless Payments mitigates data fragmentation and provides PSPs with the comprehensive view of e-commerce transactions needed to improve authorisation rates while protecting merchants from fraud.

Additionally, Signifyd has built direct relationships with some of the largest credit-card issuers in the world to further improve the false decline problem and increase approved transactions for merchants and PSPs.

That comprehensive view ultimately reduces the number of authorisation requests that are incorrectly declined for fear of fraud.

Fearless Payments’ Payment Optimization Platform comprises five solutions, they are:

  • Automated risk decisioning: Assesses the risk behind every transaction and instantly sorts fraudulent from legitimate orders.
  • Authorisation rate optimisation: Provides partner issuers and financial institutions with enhanced data, leading to an increase in authorisation approvals.
  • Guaranteed chargeback protection: Provides a full financial guarantee against fraud and non-fraud chargebacks on all approved orders.
  • Chargeback recovery: A managed service that relieves merchants of the task of managing and contesting chargebacks.
  • Dynamic exemption management: Identifies orders that are exempt from strong customer authentication (SCA) requirements, while seamlessly navigating PSD2 requirements in Europe.


  • Francis is a journalist and our lead LatAm correspondent, with a BA in Classical Civilization, he has a specialist interest in North and South America.

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