Fraud prevention firm Sift has unveiled a partnership with fast food giant McDonald’s to prevent fraud and streamline customer experience on its mobile app across Europe, Asia, Africa, and Oceania.
Through the partnership, McDonald’s will have access to Sift’s machine learning technology and global data network to automate fraud prevention for customers who use its app to order ahead using contactless payment options.
According to Sift, which also works with AirBnB, Doordash and Wayfair, attempts by quick-service restaurants to eliminate fraud often results in major friction points during the customer journey. Or they simply accept the risk because the alternative was too complicated and time consuming.
It claims that by using its technology, McDonald’s will proactively prevent payment abuse and streamline operations for its mobile app in select countries. In addition, it will grow online order channels by stopping fraudsters from eating revenue – or the food that customers paid for.
Marc Olesen, CEO and president of Sift, said: “For quick-service restaurants, getting the user experience right – especially on mobile apps – while preventing fraud can be a difficult balancing act.
“We’re excited to be a part of McDonald’s digital trust and safety strategy that enables them to streamline the customer experience associated with mobile orders.”
Despite the pandemic, McDonald’s secured $5.42billion in global revenue last year with digital orders tripling with McDonald’s placing resources behind drive-thru technology and its mobile app.
“Our customers have made it clear that they want the option to order and pay for their favorite McDonald’s meals using mobile devices,” said Leandro Balbinot, senior vice president technology – product engineering and data at McDonald’s. “With the use of Sift’s technology, McDonald’s will continue to expand our mobile ordering channel around the world and keep our customers satisfied.”
