Gametech Middle East & Africa

SHAREit Is Reimagining Mobile Gaming Experiences Across the Middle East

SHAREit, the global gaming, file sharing and content streaming application, continues to broaden the horizons of more and more mobile gaming fans across the MENA region and play an influential role in the segment’s rise in popularity. The platform is introducing avid gamers to a whole new world of possibilities, delivering newfound value through an extensive range of features for players of all skill levels and interests.

What makes the application unique from a gaming standpoint is the exclusive gaming centre, which has received commercial and critical acclaim. Boasting one of the world’s largest catalogues of its kind with over 2000 mobile games, users are empowered with unlimited access to HTML5 games, gaming videos, and the ability to download hot games. In addition, they receive personalised recommendations based on their preferences, while there is a variety of options for casual, social, midcore, hardcore, and professional gamers.

“Providing high-quality digital content has become synonymous with the SHAREit experience and this includes games. Thanks to our gaming centre, the features within, and the capabilities it places in the hands of users, we are riding a high wave of momentum heading into this year and beyond,” said Karam Malhotra, Partner and Global Vice-President, SHAREit.

“Whether it be action, adventure, simulation, casual, or something else entirely, there is a gaming category for everybody on our application. Moreover, the most valuable, personalised content is easily discoverable and seamlessly accessible – something we are proud to facilitate. Looking ahead, these two factors will draw more people to play games on SHAREit and enjoy mobile entertainment like never before.”

Besides testimonials from active gamers, the worldwide mobile gaming evolution is best emphasised through statistics of recent years and projections for the coming period. In 2021, the total number of mobile gamers is set to increase to $2.8 billion, which will enable the global segment to generate $89.3 billion by the year’s end – rising from $174.9 billion in 2020. This figure will likely grow to $217.9 billion within two years if current trends persist, and 5G network penetration will be an influential factor driving growth. By 2022, 16% of smartphones will be 5G ready – up from 5% in 2020 – and the technology’s market is expected to be 43% by 2023.

“Every indication is that the mobile gaming segment will continue to break barriers in the coming years,” added Malhotra. “At SHAREit, we fully anticipate the market reaching greater heights during this time and we are excited about upcoming opportunities. Gaming is very much here to stay, and we look forward to making significant contributions and meeting the demand of every user old and new.”

Recently recognised as the fastest growing media publisher globally, SHAREit’s vision to become the number one choice for gaming enthusiasts is becoming a reality. The platform has over 70 million monthly active users (MAU) across the MENA region alone, a figure that will increase as more consumers are introduced to the gaming capabilities accessible through the platform. Equipped with the latest technologies, the platform is also primed to support Android game development and drive hyper-growth in emerging markets over the coming years, attracting even more gamers and audiences in the process.

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