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Seamless Middle East Set To Discuss the Future of Fintech and a Cashless Economy in Dubai

Taking place on September 29 – 30, 2021, Seamless Middle East will reunite global industry leaders at a critical time to discuss the future of payments, fintech, identity, retail and eCommerce.

Seamless Middle East returns for its 21st year on Wednesday 29 and Thursday 30 September, just days before the opening of Expo 2020, meaning the city of Dubai will be buzzing with some of the brightest and most innovative minds across the world. The conference and exhibition will explore the key topics and trends shaping the future of the industry including: cashless societies, payment methods of the future, the new retail experience from mobile to shopping malls, secure digital identity, sustainable banking and so much more.

Held under the patronage of His Highness Lieutenant-General Sheikh Saif Bin Zayed Al Nahyan, Deputy Prime Minister, and Minister of Interior, and in partnership with the League of Arab States, Arab Federation of Digital Economy, and Dubai Economy, Seamless Middle East will unite industry leaders to drive the UAE forward as a global leader in payments and eCommerce.

Terrapinn Middle East General Manager, Joseph Ridley commented: “As markets and travel corridors continue to open up, we look forward to welcoming thousands of visitors live and in-person from across the fintech, payments, eCommerce and retail communities in September. Dubai plays an important role on the international stage in enabling business across the region as well as leading the way globally in re-opening the events and tourism industries.”

Ridley added: “The pandemic has accelerated the need for a cashless society, access to more inclusive and accessible financial services and unprecedented growth in eCommerce, with ‘new normals’ for the way consumers browse and purchase their goods and services. Now is the time to adopt crucial digital technologies that will advance an all-new consumer and citizen experiences.

Seamless will be the platform for industry leaders to discuss these key topics, sharing their thoughts and insights with our attendees.”

Across two packed days, Seamless Middle East will throw the spotlight on the region’s expertise in digital innovation from alternative payments and digital identity to cashless initiatives, digital footprints, eCommerce platforms and much more as organisations and society adapt to a digital-first world.

300+ conference speakers include top industry names such as the Secretary General from the League of Arab States, Director of Strategy and Innovation from Smart Dubai and the Chief Operating Officer at Sharaf Retail. All of whom will be speaking live on-stage as Seamless Middle East reunites the global economy at the Dubai World Trade Centre.

Dubai CommerCity, Title Sponsor of Seamless Middle East, is leading the way in transforming the future of the eCommerce industry. Seamless Middle East Keynote Speaker DeVere Forster, Chief Operating Officer at Dubai CommerCity, commented: “The world has witnessed a major surge in demand for eCommerce following the pandemic. With this ongoing demand, Dubai CommerCity, the first dedicated eCommerce free zone in the region, plays a key role in fulfilling the market’s needs by providing eCommerce businesses with unique services, world-class expertise, and an ideal ecosystem to support their growth.”

“As a Title Sponsor of Seamless Middle East and in line with our mission to grow the eCommerce industry, Seamless Middle East will serve as a platform for showcasing Dubai CommerCity’s strategic advantages which contribute to cementing Dubai’s position as a global hub for eCommerce,” Forster added.

Alongside the conference is a free-to-attend exhibition, Seamless Middle East offers attendees the unique opportunity to explore the latest technology solutions driving change in the Middle East and beyond, live and in-person. Showcasing companies include Title Sponsor; Dubai CommerCity, Toppan Futurecard, Geek+, Checkout.com, IDNow, InPay, Redbox Digital, Alibaba Cloud and YAP amongst many other world-class brands.

Other free-to-attend highlights on the show floor include the fintech pavilion, start-up showcase, eCommerce university, start-up pitch offs and the return of face-to-face networking.


  • Francis is a journalist and our lead LatAm correspondent, with a BA in Classical Civilization, he has a specialist interest in North and South America.

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