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Rosecut Launches Offering to Manage Wealth of Under-Serviced £3.2 Trillion ‘Middle Market’

Rosecut, the wealth management platform powered by artificial intelligence, has launched to meet the needs of affluent ‘middle-market’ investors abandoned by traditional wealth managers and private banks.

Combining learning algorithms and human insight, Rosecut provides fast, informed and bespoke investment focused financial advice, whilst keeping fees lower for the investor.

The affluent ‘middle market’ consists of individuals who have holdings of £100,000-£2m in investable assets. These individuals have become invisible to traditional wealth managers in recent years due to compliance cost inflation. While five years ago, the account minimum would be c.£1m, today it is more like £2-5m, leaving investors at sub-£2m with very little support.

Rosecut’s mission is to serve these individuals with guidance on how to protect and grow their wealth so that they can plan for key life milestones and realise their aspirations through investment. It’s a market of approximately nine million under-serviced UK individuals, representing total investable assets of c.£3.2tn.

Most investors now demand the convenience of digital services, for easy access and real-time monitoring, and, while this is readily available to retail investors from the likes of Nutmeg and Wealthify, traditional wealth managers, serving high-net worth individuals, rarely provide it.

Rosecut’s digital solution offers client access and monitoring anytime, anywhere. Its proprietary AI replicates bespoke advisor sessions in private banks, based upon genuine private banking experience and knowledge, delivered through the platform in real time. It also offers a Rosecut Club service to allow members to connect and share experiences.

It is building a supervised learning algorithm based on the field experience of its financial advisory team, using reinforcement techniques that will allow the algorithm to provide a high-quality bespoke financial strategy for all users under the supervision of human advisors.


  • Editorial Director of the The Fintech Times

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