Riskified announce partnership with Dentsu to stop fraud in eCommerce market
AI North America

Riskified and Dentsu Partner To Combat Fraud in Ecommerce Market

Riskified, the e-commerce enablement and fraud-prevention solutions provider, and Dentsu Inc., an advertising and public relations agency, have announced a strategic partnership to introduce Riskified’s e-commerce enablement and fraud prevention solutions to Dentsu’s portfolio of customers, supporting their digital transformation and enhancing their adoption of best of breed e-commerce technologies.

Merchants across the world are looking to scale up their online capabilities and adapt to the changing selling realities by going through digital transformation. But as e-commerce booms around the world – fraudsters look to take advantage. They invest time and efforts to overcome sophisticated fraud prevention tools and use advanced tactics to try and bypass them. The threat of fraud can mean merchants don’t reach their online potential by being too cautious, by missing out on new cross-border revenue streams or by wrongfully declining legitimate transactions.

Riskified helps e-commerce merchants safely approve more orders, increase revenue, and expand internationally while delivering a better customer experience. Dentsu partners with brands around the world to create solutions that unlock new opportunities for global growth across the entire customer journey. This partnership will provide Dentsu’s 11,000 customers access to Riskified’s Chargeback Guarantee solution, allowing them to shift liability for fraudulent transactions to Riskified and take the risk out of e-commerce.

Riskified’s AI-based platform enables merchants across the globe to recognise legitimate customers and keeps them moving toward conversion while keeping out bad actors. Merchants who use Riskified solutions see increased revenue and reduced costs. The Riskified-Dentsu partnership brings together proven expertise in business, digital transformation and market strategy to help merchants reach their potential.

Koji Watanabe, Senior Global Director at Dentsu’s Global Business Division said, “We believe that supporting smooth payments will contribute greatly to the user experiences and seamless e-commerce services by brands. We are very happy to be able to provide such valuable solutions to our clients around the world.”

“We are very excited to kick-off this partnership, as it will allow us to offer Riskified’s innovative approach and solutions to not only our Japanese clients, but also merchants worldwide,” said Miki Kanayama, Global business producer of Dentsu’s Business Producers Division. “We are continuously looking to solve the greatest challenges our clients and believe that Riskified’s solutions will allow our clients to increase sales, reduce fraud, all while providing a frictionless e-commerce experience.

“In a pandemic stricken world, we are excited to partner with Dentsu to hasten merchants’ digital transformation, allowing them to maximise their online sales and provide a superior consumer experience,” said Jed Alpert, VP of Marketing and Channels at Riskified. “This partnership also represents a significant marker in Riskfiied’s global growth. With Dentsu, we have a global, and local partner wherever merchants are selling online.”


  • Francis is a junior journalist with a BA in Classical Civilization, he has a specialist interest in North and South America.

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