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Rise of Fraud and Chargebacks Causes to Update Authentication Product for Merchants, the cloud-based payments service provider, has updated its Authentication product to help merchants combat fraud and optimise their revenues, with an evolving toolkit of products and features to help merchants navigate the rapidly evolving landscape.’s enhancements to its Authentication solution comes at a time when 25 per cent of e-commerce companies around the world are experiencing a significant rise in fraud and chargebacks, which results in sub-par customer experience and lost revenue for merchants. These challenges are compounded by the evolution of European Strong Customer Authentication (SCA) regulatory requirements, maturing issuer preferences and adapting consumer behaviours.

“’s Authentication solution has helped us progress with our authentication strategy,” said Gali Heichal, global head of payments partnerships at Klarna. “Leveraging’s solution has allowed us to reduce friction for our merchants and customers.”

The Authentication solution allows merchants to take complete control of their customer journeys to deploy either rules-based or dynamic machine-learning (ML) authentication strategies. And thanks to’s ML capabilities, continuous testing and enriching of authentication requests are possible to meet changing compliance requirements and issuer preferences. As part of’s continued commitment to develop solutions which benefit the broader payment ecosystem, its Authentication product can be used completely standalone — that is, with any acquirer globally – or as part of the complete suite of products. The intention of this interoperability is to serve as a pragmatic payments partner to our merchants and further support them to maximise their revenues.

“The enhancements we’ve made to Authentication are developed to arm merchants with the tools and services as they grapple with a constantly-evolving set of regulatory and compliance requirements,” said Rami Josef, product director at “A key introduction is our standalone option where merchants can centralise and manage payment authentications across all their payment providers at scale, 24/7, and across the world. Most importantly – maximise their revenues.”

Businesses including Klarna are already using Checkout’s Standalone Authentication product to streamline their 3DS strategy through one provider giving them greater visibility on performance and where they can optimise their setup. Leveraging the solution’s smart optimisations has allowed many to achieve higher approval rates, reduce friction for their customers and ensure authentication requests are compliant.

The updates to Authentication come as part of a natural expansion of’s revenue optimisation services. The solution gives merchants options regardless of where they are in their payments journey: from plug-and-play integrations to get merchants authenticating in a matter of weeks, to fully customisable options or to centralise all authentication traffic globally. Authentication not only adds revenue potential for merchants but also creates a friction-free, optimal customer experience.

The announcement comes on the heels of acquiring identity verification startup, ubble – which has completed regulatory approval and is now closed. The deal reflects’s commitment to continue unlocking value for its merchants across the entire payments value chain to drive greater business performance and an unrivalled customer experience.

“We are pleased to officially welcome the talented ubble team to,” said Meron Colbeci, chief product officer at “Identity verification will be critical for preventing fraud and protecting both merchants and customers as the digital economy continues to grow. We are excited to integrate this offering for our merchants so they can continue to drive better business performance.”


  • Francis is a journalist and our lead LatAm correspondent, with a BA in Classical Civilization, he has a specialist interest in North and South America.

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