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Ripple and Pyypl Partnership Debuts First-in-Market ODL Service in MENA

Together with Pyypl, Ripple is launching RippleNet’s first-ever On-Demand Liquidity (ODL) deployment in the Middle East.

Ripple has become the first enterprise to leverage crypto to tackle the trillion-dollar challenges with cross-border payments. ODL leverages the digital asset XRP for instant and low-cost cross-border payments, eliminating the need for costly pre-funded accounts.

By using ODL, MENA’s financial institutions and Small-and Medium-Sized Enterprises (SMEs) will be able to leverage previously trapped, pre-funded capital to grow and scale their business.

The Middle East contains two of the world’s three largest remittance corridors with the UAE and Saudi Arabia handling a combined $78 billion in payments in 2020. The region has also experienced a rapid transition to digital in the last year making it a market that is primed for fintech innovation.

Pyypl has already introduced ODL to the Filipino market, and has plans to expand to new territories; as well as the possibility of exploring additional use cases. XRP will not be held within the UAE and transactions will not involve the currency AED as part of the payment flow.

Supported by the establishment of a new regional HQ in Dubai in 2020, Ripple itself already has a significant presence in MENA and is now witnessing 4-fold growth in transaction volume YTD compared to 2020.

RippleNet continues to see a high level of global traction. In APAC for instance, Ripple announced its first-in-market ODL corridor in Japan, in partnership with SBI Remit, and acquired a 40% stake in Tranglo in Malaysia to expand the availability of its ODL service.

Brooks Entwistle, Managing Director of Southeast Asia, Ripple
Brooks Entwistle, Managing Director of Southeast Asia, Ripple

“MENA continues to be a critical region for Ripple thanks to our outstanding roster of customers, a welcoming regulatory environment, and a regional focus on the needed improvements in the current financial system,” comments Brooks Entwistle, Managing Director of RippleNet in APAC and MENA. “The establishment of yet another first-in-market ODL launch demonstrates the understanding that digital assets will play a central role in the future of global payments. We are delighted to partner with forward-thinking companies, like Pyypl, to ensure we can continue to break the status quo in the current global financial system to continue delivering the best experience for customers.”

Antti Arponen, Co-Founder and CEO, Pyypl
Antti Arponen, Co-Founder and CEO, Pyypl

Antti Arponen, Co-Founder and CEO of Pyypl, added: “We’re excited to be Ripple’s first partner of choice to bring the deployment of ODL to the Middle East. This enables our ever-increasing number of users to deliver remittances instantly and cost-effectively. We’ve also reduced our inefficient use of capital through ODL, and look forward to an exciting rollout of its capabilities across the region.”

 

Author

  • Tyler is a Fintech Junior Journalist with specific interests in Online Banking and emerging AI technologies. He began his career writing with a plethora of national and international publications.

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