Rhys Powell
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Rhys Powell Appointed UK Managing Director to Oversee EBO.ai’s Expansion

Rhys Powell, UK Managing Director

EBO.ai, the AI company optimising customer interactions, has announced the appointment of Rhys Powell as UK Managing Director. Rhys will head up EBO.ai’s activities as it enters the UK market and looks to rapidly scale up its operations from its newly opened UK office.

EBO.ai’s virtual assistants optimise customer interactions through sentiment analysis and 24/7 availability, giving people the instant answers that they need, on demand. As a result, bots are able to take pressure off human employees and allow them to focus on the services that deliver the greatest value. Rhys brings 13 years’ commercial experience to the role and will be key in achieving EBO.ai’s mission to democratise AI and ensure that financial services and healthcare businesses of all sizes are able to harness its potential.

From a healthcare start-up background, as Group Commercial Director Rhys led the growth of 6PM, both pre- and post-acquisition, before moving on to become Head of Sales at Idox plc, a leading supplier of specialist software, services and content to the public sector. 

Dr. Gege Gatt, CEO at EBO.ai, comments:

“Rhys brings a wealth of commercial and technical experience to his new role, and we’re delighted to have him on board.  EBO.ai helps companies of all sizes to realise the potential of AI and create new business capabilities to achieve unprecedented growth and profitability. Rhys will be pivotal in ensuring our bots transform customer-business interactions in the UK and will be key in encouraging the adoption of AI in every business.”

Rhys Powell, UK Managing Director at EBO.ai, comments:  

“We are currently at an exciting time in the deployment of technology and AI, and EBO.ai’s mission to ensure that businesses realise the potential of AI is one that I fully embrace. The world of customer service, lead management, and sales is constantly changing, and with unprecedented demand for instant communication between businesses and their customers, it’s vital that companies optimise customer service across multiple channels. Fortunately, virtual assistants can offer the perfect solution.

“From our UK office, we operate in both the banking and healthcare sectors, where there is a clear need for intelligent automation, as well as the real-time management of customers. We’re helping companies augment their human workers and generate greater business returns, and I look forward to bringing the benefits of AI to the wider market.”


  • Editorial Director of the The Fintech Times

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