Europe Paytech Trending

Potential of Wearable Tech Revealed at UEFA Champions League Final Through DIGISEQ and Payme Swiss

Having given UEFA Champions League 2023 final fans a contactless vegan ‘leather’ key fob made from apple skin waste, providing alternative payment methods, Payme Swiss has now partnered with DIGISEQ, the wearable paytech pioneer. 

The DIGISEQ chip-enabled device came pre-loaded with €20 to be spent on-site at the Atatürk Olympic Stadium. It also enabled guests to check in their coats and bags in the cloakroom. Additionally, they could redeem e-vouchers for half-time food and beverages via mobile readers.

By tapping their fob on the back of their mobile phones, users could find out their remaining balance. Additionally, they could find out information about the day. Fans could learn more about the charity campaign to support children affected by the recent earthquake in Turkey. Doing so in an intuitive and app-less way.

Opening the gateway to countless immersive experiences

Iain Case, DIGISEQ solution integration manager, says: “We’re delighted to have showcased the limitless possibilities of our wearable technology solution at the UEFA Champions League final. 750 guests at this year’s final experienced the benefits of sustainability-focused contactless payment.

“DIGISEQ’s innovative use of wearable technology is opening the gateway to countless immersive experiences for millions of sports fans, all of which are now easily accessible through wearable gadgets that effortlessly travel with them.

“Our technology has already been embraced by financial super app, Curve, high-end brands like Philippe Starck, and other significant events like the 2019 Golden Globes Awards. Encouraged by UEFA’s successful adoption of our solution to create extraordinary fan experiences, we are starting to witness growing interest from sports clubs and venue operators. Especially those who have recognised the advantages of enabling secure contactless payments and digital ID verification via wearable gadgets.”

Capitalising on wearable tech

DIGISEQ’s wearable tech is speeding up venue entry times. It is also creating faster footfall at sales points with quick contactless transactions. These eliminate the need for fans to carry cash, with real-time transaction data helping venues to create valuable marketing insights to draw fans closer while also boosting revenues.

The company’s fast-growing momentum comes amid an exciting time for wearables as it breaks into the mainstream market. It is expected to have a market value of $171.38billon by 2032 a projected growth of more than $150billion.

The company’s mobile personalisation and tokenisation ensure all provisioned payment data is fully protected. The ontactless transactions are secured in exactly the same way as card or phone NFC payments. By promoting the use of wearable tech, brands, banks and issuers can reduce their reliance on producing plastic cards.

Meanwhile, DIGISEQ handles the over-the-air personalisation and payment enablement of the wearable item from end to end. This saves banks and original equipment manufacturers vast amounts of time and money. Additionally, it also helps to significantly reduce the amount of plastic used for cards, improving environmental and sustainability efforts.


  • Francis is a journalist and our lead LatAm correspondent, with a BA in Classical Civilization, he has a specialist interest in North and South America.

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