Europe Middle East & Africa Paytech Podcast TFT Podcast

Podcast: Visa and BNPL Market in CEMEA

In this episode of The Fintech Times Podcast, we discuss the explosion of buy now, pay later technology with George Denisenko of Visa.

Buy now, pay later (BNPL) continues its rapid rise across Central Europe, Middle East and Africa (CEMEA).

Visa’s latest CEMEA COVID-19 Impact Tracker reports that more than 80 per cent of consumers surveyed in the UAE and Saudi Arabia expressed a willingness to use BNPL services.

While growth has been recorded across age groups, millennials and Gen Z have been particularly enamored by BNPL. Fewer barriers to entry, lower fees and a seamless user experience are some of many reasons why millennials and Gen Z are buying into BNPL services today.

Saudi Arabia, a country with a large youth population, is expecting to witness annual growth of 81.2 per cent in BNPL services, most of which is being driven by consumers under 37 years old

In this podcast, Polly Harrison, features editor of The Fintech Times, chats to George Denisenko, vice president, head of product management, CEMEA for global payments technology company Visa.

We discuss why buy now, pay later (BNPL) has become so popular and what industries are best served by this technology. Also on the agenda is the regulation of BNPL and the main differences between BNPL and traditional credit facilities.

Listen to the podcast….


  • Claire is an experienced editor and writer with 25 years of experience in the publishing industry. As a tech journalist, Claire has covered every subject possible over the years, from the launch of broadband and next generation mobile networks to the arrival of the metaverse and Web3.

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