The Fintech Times Podcast Episode 17
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Podcast: Greenwashing in the Fintech Industry

The need for financial services companies to act responsibly is no longer an option, it’s a necessity. With a growing demand for ethics within banking, environmental consideration is now an essential aspect of business operations.

Despite the worldwide urge for more sustainable practices, good intentions have become submerged by bad marketing, when operations become more profit-led than planet-led.

Enter greenwashing – the practice of exaggerating a company’s or product’s green credentials, thereby misleading consumers and hindering meaningful climate action.

Episode 17 of The Fintech Times Podcast explores the topic of greenwashing and where it occurs within finance and fintech.

Host Tyler Pathe, journalist at The Fintech Times, chats to the excellent Monika Liikamaa, co-CEO at Nordic payment service provider Enfuce about what greenwashing is, how people can spot and avoid it, as well as how fintechs can promote ESG without falling victim.

Building sustainable solutions is a core value of Enfuce – it believes delivering insightful and future-proof sustainability services can help companies thrive in the fast-evolving payments market.

Listen to the podcast…


  • Tyler is a fintech journalist with specific interests in online banking and emerging AI technologies. He began his career writing with a plethora of national and international publications.

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