Payments and commerce platform PayPal and e-commerce technology company Bold Commerce have partnered to bring Bold’s headless checkout offering to the PayPal Commerce Platform.
PayPal’s collaboration with Bold Commerce aims to combine payments and commerce together as the fintech company moves into the headless commerce market. The integration enables retailers and brands to use Bold Commerce’s headless checkout suite with PayPal’s commerce platform to launch sales channels beyond their traditional websites.
The new offering enables retailers to accept a range of payment options, including PayPal, Venmo, PayPal Pay Later solutions, credit and debit cards and more.
Fifty-three per cent of shoppers abandon checkout before completing their purchase, found Bold Commerce research. The e-commerce company suggests that while retailers understand the need to improve the checkout experience, most have dismissed this due to high costs and difficult complexity to tackle.
By integrating the Bold Checkout with PayPal and over 430 million active PayPal accounts, the collaboration looks to offer the ‘largest global cross-merchant network effect for e-commerce’.
Retailers can drive revenue growth through increased checkout conversion on their website and new shoppable touchpoints. Retailers and brands can use the payments and checkout solution via Bold’s Checkout Experience Suite. This ensures that revenue can be grown without the expensive cost and time required to replatform.
The power of headless commerce
David Bruce, VP global head of channel partnerships at PayPal, commented on the launch.
Bruce said: “Payment choice and flexibility have always been a critical part of a successful commerce experience.
“However, it’s only one part of the equation. Retailers today need to also offer a tailored checkout experience to help drive increased conversion.
“It’s a powerful combination for a composable checkout to plug into any tech stack, and we’re excited to deepen our commerce capabilities with Bold Commerce.”
Yvan Boisjoli, co-founder of Bold Commerce, said: “The checkout experience needs to extend to everywhere shoppers are today, which also means that a full range of payment options need to be available to shoppers wherever they are.
“Through this new integration, we’re making it easy and accessible to power checkout anywhere, with any payment method. We’re also looking forward to working with PayPal as they make this move into headless commerce.”
Bold Commerce aims to deliver customisable checkout experiences to better power commerce. The firm also offers a flexible alternative to retailers’ native ecommerce platform checkout. More than 9,000 brands and retailers, including Vera Bradley, Staples Canada, Pepsi and Mars, currently use Bold Commerce’s service to customise their checkout experiences and reduce the number of customers that abandon purchases.
