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Partnership Enables Merchants to Collect Consumer Input at the Point-of-Sale

TruRating, customer experience experts specialising in point-of-payment customer feedback solutions, announced that a global contract has been signed with Verifone, a global payments and commerce solutions company. Merchants using Verifone’s next-generation solutions and Verifone Connect will have access to the TruRating application to start listening to and learning from customers.

TruRating’s user-friendly POS feedback software app, paired with Verifone, will allow merchants to collect countless consumer ratings. This will help merchants better understand their strengths and weaknesses so they know how to improve their businesses. With responses collected in real-time, actionable knowledge is available faster than ever before. Some merchants have seen as much as an 8 percent revenue increase after implementing TruRating.

“We’re very excited to work with a company like Verifone that shares our values when it comes to developing innovative technology with both the consumer and merchant in mind,” said Georgina Nelson, CEO, TruRating. “This partnership will allow thousands of merchants to connect with the customers they don’t normally hear from and gain insights to make smarter, more informed business decisions.”

TruRating was launched by Nelson in 2014 to help merchants better understand the ‘silent majority’ of customers who don’t leave feedback. Using the payment terminal at checkout, customers can answer a quick, one-question prompt to easily share their thoughts across a variety of key customer experience metrics, including service, atmosphere and product. This strategy has generated an industry-leading 88 percent response rate and allows merchants to monitor feedback in near real-time.

“We are committed to enabling businesses to do more than accept payments at the POS,” said John Mansfield, VP and GM of Vertical Markets, Verifone. “The retail ecosystem is transforming, and it is important for merchants to drive a deeper level of customer engagement. With TruRating, we are offering merchants better and faster consumer insights to help them grow their businesses.”

With Verifone Connect, merchants can start, run and grow their businesses with a secure and adaptable end-to-end product. Its simplicity is based on a digital experience for onboarding disparate devices, seamlessly integrating payment and non-payment applications with the POS system. The product is highly flexible to changing business needs with apps that can be preloaded onto devices or downloaded from the marketplace. Paired with Verifone’s next generation devices, merchants can manage their businesses and drive revenue by providing personalised, meaningful customer experiences beyond accepting payments.


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