Revenue within the sector of online ticket sales is expected to grow annually by no less than 11 per cent between 2018 and 2022. Whether you have recently established a start-up portal or you are looking to expand your operations into this industry, you have made a wise choice. The sales process can nonetheless be challenging and not all techniques will provide viable results. This article will briefly examine some excellent marketing tips if you hope sell tickets online with any degree of success. Read on in order to learn how to effectively leverage your existing platform.
Plan in Advance
One of the most common mistakes is to wait until the last minute when organising promotional ticket content. Most experts agree that is it wise to create two sales dates. The first one will offer an “early-bird special” associated with a slight discount. This also serves to spread online publicity; key to attracting more visitors to your website. The second period represents the general public release date. This is associated with the standard retail price.
Incorporate Social Media Circles
Consumers will often search for upcoming concerts and similar events with the help of social media. So, be sure to create a standalone social media page and integrate this portal with your static website via hyperlinks and similar contact information. Social media exposure is an excellent way to attract more attention to the event and it will also increase your ranking within search engines such as Google. On a final note, social media feedback will provide you with further insight in reference to your current marketing campaign.
Promote the Location and Similar Details
Ticket sales should always incorporate a detailed description of the event as well as where it is located. This saves attendees from being forced to perform a separate online search (which could very well cause them to encounter a competitor). Also, visitors will be able to predict travel times and other important logistical details. Companies which take the time to offer such information will illustrate that they care about the overall client experience.
A Continuous Process
One of the myths surrounding online ticket sales is that the process ends once the event itself has been sold out. On the contrary, other issues should be addressed. Post-sales analyses will help you to determine the efficacy of the campaign. The tools offered by Shopify can clarify metrics such as the number of customers, their associated demographic profiles, their purchasing habits, and general sales statistics. You will therefore be much better prepared for any future promotions.
Effectively selling tickets online is one of the best ways to increase brand awareness and to bolster your current customer base. There are still some steps to follow if you wish to maximise the tools at your disposal. The principles and guidelines mentioned above are just as pertinent for an online seminar as they are for a classical concert at a major urban venue, so feel free to use them at your convenience.