The global payment technology partner Nuvei Corporation has formed a partnership with the digital payment platform Alipay.
The partnership will reportedly connect Nuvei’s merchants with over 1.2 billion potential customers in the Asia Pacific (APAC) region through the Alipay+ cross-border payment and merchant marketing solution. This includes access to a network of Asia’s most prominent local e-wallets.
Beginning in early 2020, Alipay started offering its partners a cross-border payment and merchant marketing solution, making it less complicated for businesses to accept different payment methods and conduct cost-effective digital marketing campaigns.
The solution also makes it more convenient for users of Asia’s e-wallet service providers – including AlipayHK (Hong Kong S.A.R.), Kakao Pay, GCash, TrueMoney, DANA, and Touch ‘n Go – to transact easily with more businesses. In China, Alipay alone connects over 80 million businesses with more than one billion users.
Alipay and Nuvei are currently integrated for online purchases via hosted payment page or API, and its point-of-sale app for in-store purchases using a QR code.
The adoption of the Alipay+ solution propels Nuvei to a higher level of global reach, further expanding its significant portfolio of payment methods. This enables Nuvei’s clients to market to the Alipay+ network of e-wallet holders through a single API connection. Merchants will be able to accept one-time and recurring payments from Asia’s local e-wallet holders in the currency relevant to that payment method.
“We aim to consistently provide the most relevant payment options that open up more global commerce possibilities, expand our clients’ potential customer base and drive new revenue streams. Our partnership with Alipay is yet another testament to this goal,” said Philip Fayer, Nuvei’s Chair and CEO. “The APAC region is an economic powerhouse and very attractive to growth-minded businesses. We’re delighted to empower merchants to better market to this region while making the purchase experience as seamless as possible.”
“Alipay has always believed in global partnerships, supporting service providers to better serve their clients and unlock growth opportunities so that it becomes easier for merchants to do business anywhere,” added Yulei Wang, General Manager of Global Merchant Partnerships at Alipay. “With Nuvei’s integration into the Alipay+ solution, we look forward to enabling Nuvei to attract more Asian customers to its merchant network.”